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NFTs: What’s in It for Players of the Payments Market?

A growing number of businesses are taking a seat at the table of Non-Fungible Tokens (NFT) to gorge on both the growing public appetite and their fast-rising value.

And speaking of appetite, it appears that the singular and alluring nature of NFTs has drawn in everyone from sports fans to art houses; who are all seeking to benefit from the growing trend that surrounds them.

As expected, the global market for NFT sales volume grew approximately 182 times in the first half of 2021, compared with the same period in 2020, reaching a staggering value of $2.5 billion.

As an example of their growing popularity, in August 2021, Visa purchased a “CryptoPunk” – one of the thousands of NFT-based digital avatars, for nearly $150,000 in the cryptocurrency Ethereum.

Likewise, Mastercard has recently pitched their tent in the NFT market, alongside the launch of a sweepstake competition where entrants can win an NFT.

In addition to this, we’re also witnessing an evolution around the very concept of NFTs, like branches growing from the same tree. Back in June of this year, the artist Robert Alice collaborated with Alethea.AI to produce the world’s very first iNFT (interactive-NFT); which was nicknamed ‘Alice’.

Simas Simanauskas, Head of Payments, ConnectPay
Simas Simanauskas, Head of Payments, ConnectPay

According to ConnectPay’s Simas Simanauskas, the NFT appeal can be attributed to both staying on-trend, liquidity, and its massive future potential.

According to Simanauskas, while the actual value of NFTs is subject to much debate, it is widely seen as an appealing market for investment.

“VISA’s move to acquire one of the iconic “Cryptopunks” is nothing less than a message that traditional market players are closely following the crypto-space and looking for ways to capture part of that market,” he stated. “When and how they will do it will very much depend on the overall crypto regulation, as well as how fast the biggest crypto wallets and exchanges will adopt rigorous Know-Your-Customer (KYC) regimes.”

Others Joining in on the Trend

There is little to suggest that the NFT boom will dial down anytime soon, which seems to have attracted more payments market players to get on board.

For instance, Goldman Sachs has been offering bitcoin futures trading for some time now, while Mastercard has partnered up with Circle to create a solution bridging cryptocurrencies and traditional fiat money for people wanting to spend their digital assets anywhere Mastercard is accepted.

“Since NFT is another use case of blockchain technology that has attracted massive liquidity, there can be no doubt traditional players will seek to stay relevant in the market and will look for ways to cater for NFT traders,” Simanauskas added.

Potential Threats for the Finance Sector

However, wherever large sums switch hands, the threat of fraud is never far behind.

Earlier this year, a hacker exploited security loopholes on a famous artist’s website and sold a fake Banksy NFT for $336,000. Hence, when it comes to potential threats to the finance sector, for instance, money laundering, Simanauskas notes authentication and systems will need to be made more robust.

“One could argue that a person seeking to launder funds would either buy or create multiple NFTs—which can take only minutes to create—list them on various platforms, buy them using illicit funds from multiple anonymous wallets and legitimise one’s funds as a proud digital artist. That’s not an issue of NFT, but rather one of KYC,” Simanauskas explained. “As long as crypto exchanges will do sloppy KYC and platforms will accept payments from anonymous wallets, the blockchain industry will retain its messy image.

“On the other hand, many big players in the industry are trying to clear that reputation by bringing more transparency and internal regulation into the way they oversee client transactions. While financial watchdogs are trying to make sense of all this and prepare to regulate the crypto-space, it will largely depend on the blockchain community itself how well they can address AML/CTF and security questions that would make people trust and utilise the technology to the fullest.”


  • Tyler is a fintech journalist with specific interests in online banking and emerging AI technologies. He began his career writing with a plethora of national and international publications.

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