New data from Juniper Research has shown that revenue opportunities for mobile operators, outside of voice, messaging and mobile data termination, will reach $120 billion by 2024; up from $67 billion this year.
The new research, Mobile Operator Business Models: Challenges, Opportunities & Strategies 2019-2024, identifies a series of growing revenue opportunities for network operators that will help to combat declining revenues from voice and messaging termination. Juniper Research predicts that mobile identity services, carrier billing and cellular IoT connectivity will be the fastest growing sectors for operators.
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The Top 5 Most Innovative Network Operators
Juniper Research assessed 25 leading operators in its ‘Operator Innovation Index’; scoring their level of agility and innovation, the breadth & quality of their solutions, and their anticipated future prospects in the field. It ranked the 5 leading operators as follows:
- Vodafone
- Verizon
- AT&T
- Telefónica
- Telenor
Vodafone was ranked as the most innovative network operator. It scored highly for the level of network virtualisation implemented in its network, its involvement in the IoT sector, and its high level of investment in trials of 5G networks.
According to research author, Morgane Kimmich, “Innovation must continue to focus primarily on reducing the capital expenditure on networks through virtualisation of core networks. Operators should also continue to explore new revenue streams that leverage the mobile networks they have in place.”
Growth of Cellular Data Traffic to Challenge Operators
The research predicted that average data traffic generated per user will rise from 49GB in 2019 to over 157GB by 2024. In response, the research urged operators to optimise LTE networks for data services, whilst preparing for future 5G networks..
The research also predicted that growth of future cellular traffic would be driven by increasing usage of video streaming services, such as Netflix and Hulu. It predicted that 56% of total cellular data generated by mobile handsets would be attributable to video streaming services; rising from 40% in 2019.
Juniper Research provides research and analytical services to the global hi-tech communications sector; providing consultancy, analyst reports and industry commentary.
