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Startups and Ideas to Change the World: MoneyFarm

Interview with Giovanni Daprà (Co-founder and CEO, MoneyFarm)

(Giovanni Daprà Co-founder and CEO, MoneyFarm)

What’s your company’s USP and what solutions do you offer?

Moneyfarm is a digital wealth manager that uses innovative technology and years of investment wisdom to provide cost-efficient investment advice to help consumers make better decisions with their money and reach their financial goals.

Regulated to give investment advice on its fully-managed personal pension and stocks and shares ISA, Moneyfarm is committed to matching its customers to an investment portfolio suited to their long-term goals and risk appetite. 

Moneyfarm uses technology to provide this investment advice to those that have previously been excluded from traditional wealth management. This gives people the freedom and financial confidence to focus on the important things today, whether that’s spending time with loved ones, playing with the kids, or teaching the grandchildren how to garden. 

What are major challenges for your business?

Uncertainty around Brexit has impacted consumer confidence and Moneyfarm has seen investors thinking more carefully about how they can get the best returns. Moneyfarm’s portfolio managers have been adjusting the portfolios over time to limit the downside and capture as much upside as possible in the final outcome. 

Moneyfarm remains optimistic, recognising the UK’s rich talent pool and status as the largest financial services hub in the world. However, a no-deal Brexit scenario could have significant consequences. In which case, the company has contingency plans scoped out.

How does your business extend financial inclusion and social impact? 

Gone are the days where you need £1 million to invest before you’re able to access any advice on the best way to invest. Moneyfarm is committed to providing quality investment advice, so all families can be empowered to make their money work harder for a more financially secure future. Moneyfarm’s investment model gives personal investors the knowledge and financial confidence to make the most out of their hard-earned savings.


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