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lemon.markets Improves Portfolio With Tomorrow and Allfunds Collaborations

A new partnership between lemon.markets, the brokerage-as-a-service platform, and Tomorrow, the sustainable provider for digital banking, has seen the latter migrate its securities offering from Solaris Bank to lemon.markets.

As part of the partnership, lemon.markets is expanding its range of services to include the financial instrument fund in cooperation with Allfunds. Together, Tomorrow and lemon.markets intend to offer further investment products in the future. Furthermore, lemon.markets will cover the entire investment value chain for Tomorrow as of August, and conclude all new securities transactions.

Tomorrow is currently offering ‘Tomorrow Better Future Stocks’, a sustainable investment fund in line with the Paris Agreement. Together with lemon.markets, Tomorrow is continuing its existing fund offering. Both partners are also planning to launch further investment products in the future.

Inas Nureldin, Co-Founder & Co-CEO von Tomorrow © Tomorrow
Inas Nureldin, co-founder and co-CEO, Tomorrow

Inas Nureldin, co-founder and co-CEO, Tomorrow said: “We are very excited about the partnership with lemon.markets in which we see great potential for the further expansion of our investment offering.

“With this collaboration, we are also simplifying our investment setup by consolidating our services: Instead of working with three partners as before, lemon.markets covers all services for us.”

lemon.markets adds fund products to its own portfolio with Allfunds

After lemon.markets recently launched an ETF offering with its first partner beatvest, the BaFin-licensed investment firm is now expanding its portfolio of financial instruments with funds. To this end, lemon.markets are cooperating with Allfunds, a B2B wealthtech platform. This partnership will offer greater flexibility and expertise in the distribution of investment products.

The direct integration of Allfunds into lemon.markets’ value chain provides access to one of the largest fund marketplaces in the world.

Max Linden, founder and CEO of lemon.markets
Max Linden, founder and CEO of lemon.markets

“With Tomorrow as our first partner from the banking segment and the cooperation with Allfunds for our second product launch after ETFs, we are sending a clear signal to the market. We support banking providers with our modular infrastructure to enable customised investment solutions. With strong product providers such as Allfunds at our side, we are constantly developing our offering in line with the needs of our partners,” explains Max Linden, founder and CEO of lemon.markets.

“We offer the infrastructure that enables efficient and easy access to a wide range of investment products.”

Matthias Ritz, head of Central Europe, of Allfunds
Matthias Ritz, head of Central Europe, of Allfunds

“We are delighted to be partnering with lemon.markets in this initiative. Allfunds DNA has always been to provide transparent and efficient access to investments and this partnership is a good example of that spirit. As a leader in this space we are looking forward to supporting lemon.markets in their expansion of its portfolio.”, explains Matthias Ritz, head of Central Europe, of Allfunds.

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