Checkout.com, the global cloud-based payments provider, has partnered with the world’s leading fundraising platform, JustGiving, to launch a new online donation tool, ‘Giving Checkout’ for the UK charities sector.
Online giving platform, JustGiving, has launched a new donations tool ‘Giving Checkout’ to offer charities a new, easy way to accept donations made directly through their websites. Charities in the UK can embed links on their websites and owned channels, to receive donations from donors. Through integration with Checkout.com, this solution offers free donation processing, which means 100% of the donation will be passed through to the cause, 100% of the time. Donors will have the ability to make a voluntary contribution, enabling continued investment in the JustGiving platform which powers thousands of social good causes globally each year. ‘Giving Checkout’ offers a scalable solution for charities, replacing off-the-shelf solutions from legacy providers, which have hindered charitable donations with a lack of suitable payment methods and performance issues.
JustGiving has been working with Checkout.com since late 2019 after a legacy provider had faced performance issues under the world record breaking Captain Sir Tom Moore fundraiser for NHS Charities Together. Since then, Checkout.com’s cloud-based payments platform and global acquiring footprint has processed card transactions for JustGiving’s international operations. Checkout.com’s modern technology stack easily manages viral fundraising campaigns delivery improved approval rates and performance for high transaction volumes.
Olivier Shaw-Latimer Director, Global Fintech at Blackbaud said: “The British public has continued to give generously throughout the covid-19 pandemic, but charities of all sizes are under considerable pressure. JustGiving is delighted to be launching our new ‘Giving Checkout’. No processing fees will be paid by charities when people give to good causes through this channel, meaning more money going to the front line, where it’s needed more than ever. Our integration to Checkout.com has been a key component of making this proposition a reality.
“We’ve had a very positive and constructive relationship, gradually shifting more and more processing volume over to Checkout.com in the past 18 months. Their technology has proven itself to deal with viral fundraising campaigns and demonstrated an ability to constantly drive better performance for JustGiving. It’s been a great success for us.”
Matthieu Barral, Senior Vice President of Checkout.com said: “Our payments platform has enabled the businesses we serve to adapt to the digital-first environment of lockdown, and we have sought to leverage our technology to help community groups respond in the same way. The performance JustGiving has been able to unlock with our technology, is testament to the best in class acceptance rates our merchants receive. We’re proud to support the team with the launch of “Giving Checkout’.”
The Third Sector has been disproportionately impacted by the global pandemic. Research from Nottingham Trent University, National Council for Voluntary Organisations (NCVO) and Sheffield Hallam University found that over 40% of the charity sector had been left in a worsening financial situation as a result of the pandemic. Checkout.com’s own Black Boxes and Paradoxes report found in a survey of Charitable organisations that just 18% received advisory and strategic support from their payment partners. Just 14% of charities have access to payment and transaction data via a user interface, less than half that of other industries.
Moshe Winegarten, SVP at Checkout.com said, “Charities must stop thinking of payment providers in mere transactional terms and instead consider them as a strategic partner and provider of data to unlock new revenue streams. By doing so, they can explore things like authorisation rates, which tend to be lower for charities and could be holding them back from crucial donations at a time when every penny counts. Offering the right payment options is also essential to retain and attract new donors. For charities, that means finding a payment provider that will enable them to accept new and emerging types of payments that consumers are increasingly favouring, for example, Apple Pay.
“Our recent research found that just one in five (18%) charitable organisations were receiving advisory and strategic support from their payment providers, whilst only 14% have access to payment and transaction data via a user interface, less than half of other industries. It’s clear that the charity sector is lagging behind when it comes to payment and technological innovations, which could be holding them back from improving their acceptance rates and receiving valuable contributions. Charities must treat their payment provider as a partner to ensure they are getting the advisory and strategic support they need.
“This is also about having the right partner in place for your charity. At Checkout.com we obsess over payment performance and driving the best results for our merchants — especially when supporting such noble causes that charities do. That’s why earlier this year we launched Checkout.com Giving, which offers free processing for UK Registered charities. With our enterprise focus and after a careful review of the landscape, we believe our solution to work best for global charities accepting larger volumes of donations.”