Launching a new and fully customisable digital banking app in Bahrain By Richie Santosdiaz for The Fintech Times
Banks Fintech Middle East & Africa

Launching a new and Fully Customisable Digital Banking app in Bahrain

One of Bahrain’s banks, Al-Salam Bank, has announced the launch of its new state-of-the-art digital banking app. It will offer a full suite of mobile banking services, including family accounts, digital onboarding, and a comprehensive range of exciting new features. It will also be used to launch Al-Salam’s new products and services.

Al-Salam Bank-Bahrain is a pioneering Shari’a-compliant Bank headquartered in Bahrain. It offers a comprehensive range of innovative and unique financial products and services through its extended network of branches and ATMs, which employ state-of-art technologies to meet its clients’ various banking needs. In addition to its Retail Banking services, the Bank offers Corporate Banking, Private Banking, Asset Management, International Transaction Banking as well as Treasury Services.

Al-Salam Bank’s new app provides an intuitive and bespoke user experience, granting customers complete control over their accounts through a fully customisable dashboard that brings a personalized banking experience to the user’s fingertips.

Head of Innovation at Al-Salam Bank, Mohammed AlShehabi, said, “We built this app with the customer being the focal point. We also applied the ‘new normal’ of social distancing and the subsequent shift to cashless and touchless. The app has been shaped by today’s environment, both in how it behaves and interacts with the customer. Our aim was to create an elegant, aesthetically pleasing and easy-to-use interface.”

Al-Salam Bank-Bahrain is a pioneering Shari’a-compliant Bank headquartered in Bahrain
Al-Salam Bank-Bahrain is a pioneering Shari’a-compliant Bank headquartered in Bahrain IMAGE SOURCE AL-SALAM BANK

Key features of the new app, which is available in both Apple and Google Play stores, include:

  • A new Family Accounts offering that extends supplementary accounts and debit cards to the whole household, while allowing the main account owner to track and monitor their spending
  • State-of-the-art, advanced cloud-based customer security features and authentication methodology
  • An entirely digital onboarding process, allowing users to become customers in minutes, and instantly open a Danat Savings account and place Wakala investments without any physical interaction

Commenting on the launch, Mohammed Buhijji, Head of Retail Banking at Al-Salam Bank-Bahrain said, “This inaugural release of the app is only the beginning. We’ll be continuously improving and updating the app, presenting our customers with an ever-widening range of new features and offerings. Upcoming releases will offer more options for customers to go branchless, go contactless and go fully digital.”

As well as those features listed above, the app allows customers to view their account analytics, transfer funds between accounts, view their financing facilities, update their KYC details, top-up their accounts using debit cards, login biometrically and register through an improved and more streamlined process.

The list of features for the Family Account supplementary interface includes a simple login process, whereby the account holder assigns family members with usernames and passwords; the ability to view both account balances and transaction history; and a fully personalisable dashboard.

Author

  • Richie Santosdiaz, Contributing Reporter for Middle East and Africa

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