Klarna pledges to support the frontline response to COVID-19 with ASOS Giveback Day

 Klarna, the leading global payments and shopping provider, has committed to support the International Committee of the Red Cross (ICRC) in its frontline response to COVID-19, by donating £1, $1 or €1 for every Klarna transaction placed at ASOS globally on 29th April.

This dedicated “Giveback Day” will take place internationally*, enabling Klarna and ASOS customers to take part in the ICRC’s relief efforts against the pandemic. Giveback day will help some of the world’s most vulnerable people, such as those living in countries affected by conflict. Money raised for the ICRC will go towards activities such as sanitation to prevent the spread of the disease, support for vital health infrastructure such as hospitals, and towards ensuring access to clean water for countless communities.  

Klarna has not placed a limit on the amount that it will donate as part of the Giveback Day, and has guaranteed to honour every Klarna transaction placed at ASOS in the relevant currency.

Customers shopping on Giveback day at ASOS can browse a curated edit of over 85,000 products, sourced from 800 of the best global and local third-party brands in addition to a mix of fashion-led in-house labels including ASOS DESIGN, ASOS EDITION, ASOS 4505 and COLLUSION.

 Commenting on this international pledge, Luke Griffiths, Commercial Vice President at Klarna said: “These are challenging and worrying times for us all and we are incredibly proud to be supporting the ICRC alongside our friends at ASOS. The ICRC is carrying out essential work to improve protection and reduce the spread of COVID-19 and we are delighted to be supporting the efforts with our Giveback Day. We haven’t capped our pledge to ICRC and so, for each and every Klarna transaction placed at ASOS on 29th April, we will be donating £1, $1 or €1 to provide aid in already-exposed communities. We look forward to enabling our customers to directly support the international fight against the virus and demonstrate how all of us can contribute, wherever we are.”

Eve Williams, Brand Experience Director at ASOS added: “At ASOS we want to do as much as we can to show our appreciation for the vital organisations that are helping during this worrying time.  We are pleased to be able to extend our ASOS Supports campaign to this initiative with Klarna in supporting the ICRC.”


  • Editorial Director of the The Fintech Times

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