Europe Insights Paytech

Klarna Data finds Women Spend Less with Buy Now Pay Later and Repay Sooner

Klarna, a global retail bank, payments and shopping service, today revealed new data which challenges popular misconceptions about the company’s consumers.

In the debate on Buy Now Pay Later, it is often claimed that women are at greater risk from getting into debt with this growing way to pay. According to new data, however, women spend less per Klarna order, are more likely to make early payments and less likely to fall into default than their male counterparts.

On average women spend £76 per order, about a quarter less than men (£98). When it comes to early repayments 23% of women make their Klarna payments more than 9 days early, compared with 19% of men. Klarna Pay in 30 gives consumers 30 days to pay for a purchase, and Pay in 3 allows consumers to pay in 3 instalments spread over 60 days. On average, it takes just 38 days for Klarna consumers to completely repay purchases across both these products, reflecting the short-term nature of these products and the fact that many consumers make early payments.

The average age of a Klarna consumer is creeping up as more and more consumers are attracted to the ability to spread the cost of payments with no risk of late fees and a clear payment structure. The average Klarna consumer in the UK is now 34 years old, up from 33 in 2020, and the fastest-growing retail segments reflect this demographic shift with Electronics, Health & Beauty and Automotive Products each growing over 160% compared with last year.

Default rates across all consumers remain much lower than the credit card industry and the gender split tells a similar story of responsible use. The default rate for women is now well below 0.5% and is almost half that of men. Women of all ages are more punctual payers than men of all age groups, with 45-54-year-olds having the lowest default rate across both men and women. Klarna consumers who fall into default only ever owe the cost of their original purchase and are restricted from using Klarna again.

“Last year, 46% of British credit card holders paid interest on their Christmas shopping but with Klarna, you only ever pay the original price of the purchase,” said Alex Marsh, Head of Klarna UK, “What this data shows is that women are simply smarter with their than money than men, especially when credit cards have increased their interest rates to record-breaking levels.”


  • Polly is a journalist, content creator and general opinion holder from North Wales. She has written for a number of publications, usually hovering around the topics of fintech, tech, lifestyle and body positivity.

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