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Kiefer Sutherland Unveiled as the Face of Plus500’s New Campaign

Kiefer Sutherland is to front a new advertising campaign for Plus500 in the fintech group’s largest campaign investment to date. 

The multi-asset fintech group has appointed the Emmy and Golden Globe-winning actor, who’s best recognised for his performance in the television show ’24’, to star in its new campaign in an attempt to elevate its brand profile amongst the trading community.

While Plus500 already spends heavily on online advertising, this campaign marks its biggest investment to date.

The advertising has been developed over the past six months by McCann Tech, and deploys Sutherland to convey the three main features of Plus500’s trading platform; being its market insight, useability and security.

The campaign centres on the idea of ‘trading with a plus’, highlighting the company’s mobile app that facilites educational materials, risk management tools and customer support services. With it, Plus500 assists traders with the skills and confidence they need to navigate various market conditions.

“I’m excited to be leading the new global campaign for Plus500, one of the world’s top financial trading platforms,” said Sutherland. “The team at Plus500 have been great partners to work with, and I had a lot of fun shooting the ad with McCann Tech.”

The commercial will run on television, YouTube and on Plus500’s website and social channels. The campaign will also feature on billboards across London, Milan and Sydney.

Plus500 CEO David Zruia
David Zruia

“We were looking for a globally recognised brand ambassador who is known for playing characters who exude confidence, trust and experience,” added Plus500 CEO David Zruia. “Kiefer was a natural fit.”

The company was the fastest-growing trading platform in the UK in 2021, with its recent Q1 2022 financial results demonstrating the continued momentum of the business with revenue of $270.9million, up 68 per cent from $161.1million in Q4 2021.

During the first quarter, the company recorded nearly 34,000 new customers (those making a deposit for the first time), and more than 175,0000 active customers (those who made at least one real-money trade).

In Germany and Spain. it’s the main provider of instruments known as contracts-for-difference (CFDs).

It also recently acquired EZ Invest in Japan and became a full clearing firm member of the CME Group exchanges.


  • Tyler is a fintech journalist with specific interests in online banking and emerging AI technologies. He began his career writing with a plethora of national and international publications.

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