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Fintech App Karma Launches AI-Based Embedded Checkout

Online shopping app Karma has launched an AI-based, embedded checkout feature ‘Pay with Karma’. It gives consumers shopping online a one-swipe purchase feature across all retailers with a variety of payment options.

KARMAThe feature is powered by a variety of global payment providers, including online payment processing platform Stripe. The embedded checkout feature enables consumers to pay using debit or credit cards, Apple Pay and Google Pay, as well as interest-free instalment payment plans.

The feature means that online shoppers are not required to fill out and share their payment information with a variety of different retailers. Instead, all payment information is stored by Karma, which then can be used across websites.

Jonathan Friedman, co-founder and CEO of Karma explained: “Pay with Karma puts an emphasis on privacy and security. Shoppers do not need to share their payment details with different retailers or fill in their information for every purchase, which ensures a secure, fast, and convenient experience.”

Friedman also commented on the other potential benefits of a single payment point: “For the first time, online shoppers will be able to shop their favourite stores with a single pay point while also getting the lowest price possible. We are also giving shoppers more choices in their payments with the introduction of a buy now, pay later option, one of the most popular payment choices for Gen-Z shoppers.”

Karma campaign is ‘all about creativity’

Karma has described the marketing campaign launching alongside its new checkout process as a “first-of-its-kind” initiative. Influencers picked from YouTube, TikTok and Instagram provide ‘genuine’ reviews for the commercial as though they are watching a TV series or feature film.

The campaign, which kicks off on Tuesday 18 October 2022, is set to run across digital, social media, influencer marketing and affiliate marketing channels. It follows the premiere of the first broadcast commercial on the Karma YouTube page.

Mor Pesso Eblagon, Karma
Mor Pesso Eblagon, CMO,  Karma

Mor Pesso Eblagon, chief marketing officer at Karma says: “Karma is changing the way people shop online and giving consumers so many smart features that help them save major cash. It’s just online shopping – but better.

“Karma allows you to save whatever from wherever get price drops updates and pay the lowest price – every single time. We are all about creativity, so our new commercial was part of a whole ‘review campaign’.

“For the first time, more than 50 big influencers are going to give a genuine review and react to our commercial as if it’s a TV show or a movie.”

Karma has amassed over four million users and, according to the Karma website, has saved its users a total of more than $200million since its introduction. The app enables users to save money on online purchases in a number of ways, including automatically applying known discount codes, alerting users of price drops of saved items and more.


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