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July at The Fintech Times: Embedded Finance

This July at The Fintech Times, we’re shining a spotlight on all things embedded finance. 

Embedded finance is the integration of financial services directly into non-financial products and services. The concept is becoming increasingly popular and integral to both online retail and people’s everyday lives.

The embedded finance space reached $20billion in revenues in the US alone in 2021, according to McKinsey research – and the global management consulting firm also estimates that the market could double in size in the next three to five years.

To better understand what the future of this space really looks like, we will focus on four key areas:

Super apps

One noticeable shift in the global financial landscape has gone towards an increase in the popularity of ‘super apps‘. Essentially, this is a mobile or web application that combines multiple services into one platform. One of the most popular and successful examples worldwide is WeChat, the China-based instant messaging, social media and mobile payment app.

While the likes WeChat, Alipay, Rappi and many more continue to experience exponential growth, we’re looking into the reasons behind their success – but also why super apps have seen more success in some regions than others.

Online retailers taking on finance

The benefits of embracing embedded finance are many and may become necessary in the future to retain customer attention and loyalty. Alongside the benefits, we will explore the challenges of implementing embedded finance solutions for online retailers – as well as how finance has evolved in online retail in the last decade and how embedded finance could further affect the future.

Cultural and technical barriers

As is the case in most sub-sectors across fintech, a number of challenges and barriers are cultural or region specific. To explore what the most prevalent barriers are in the embedded finance world, we’re asking the experts.

Financial inclusion and ESG are also hot topics across fintech in its entirety. In light of this, The Fintech Times will explore the impact the space can have on making the world a better place.

Engaging Gen Z

The future of finance lies in the hands of Gen Z. We will explore how embedded finance solutions could help bridge a financial literacy gap among GenZ; as well as highlight the biggest hurdles the generation may come across regarding embedded finance.


Throughout July at The Fintech Times, we’ll also be hearing from experts across the finance sector from all over the world to get their take on all of these topics.


  • Tom joined The Fintech Times in 2022 as part of the operations team; later joining the editorial team as a journalist.

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