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JCB Brings the Japanese Payment Experience to the Philippines With EastWest Credit Card Launch

A new credit card launches in the Philippines that rewards spending with discounts, promotions and other extended benefits. 

The EastWest JCB Credit Card is the result of a partnership between JCB International Co., Japan’s only international payment brand and the international operations subsidiary of JCB Co. Ltd., and EastWest Banking Corporation, the eleventh largest bank in the Philippines.

Available in both gold and platinum editions, the offering will reward spending with accumulated reward points which consumers can redeem against benefits like airline miles, cash rebates or an annual membership fee waiver.

The card will incur year-round promotions and discounts from partner merchants in-store and online with rewards for shopping, dining, travel and leisure.

The offer also supports international purchases with a low foreign conversion fee.

JCB EastWest Bank Partnership

Unlike most other issuing partnerships, the coming together of JCB and EastWest Bank supports a specific agenda, namely the provision of Japan’s ‘customer-centred focus’ into everyday banking products used by Filipinos.

This element was something that was elaborated upon during remarks made by Antonio C. Moncupa, Jr., EastWest’s vice chairman and CEO, during the signing of the memorandum of agreement (MOA) held at the Hotel Okura Manila.

Antonio C. Moncupa, Jr., EastWest's vice chairman and CEO
Antonio C. Moncupa, Jr., vice chairman and CEO, EastWest

In his opening remarks, Moncupa explained how the new offering will “bring more Filipinos closer to the Japan experience in general and, in particular, to see the famed customer-centred focus.”

Moncupa’s speech pointed out the bank’s partnership with JCB is part of its efforts to “meet its customers’ growing needs for financial products that allow them to have more options and better experiences in their everyday life.”

He added that the credit cards will be a new way to better experience the modern lifestyle that Japan has to offer.

The signing was also attended by Yoshiki Kaneko, president and COO of JCB International, JCB Manila’s country manager Yusuke Matsui and EastWest’s president Jacqueline S. Fernandez.

Kaneko pointed out in his remarks that he considered the MOA signing a historic one since EastWest Bank is the first issuing partner of JCB in the Philippines for the past 25 years.

“As the only international payment brand from Japan, JCB stays true to its Japanese pillars of reliability, preciseness, and hospitality,” Kaneko said.

“EastWest reflects the same flexibility and drives to deliver the best customer experience that we champion. Your adherence to the values that we stand for has made both our companies a perfect match.”

He added that through the partnership, both EastWest and JCB would be able to deliver “a world-class level of care and satisfaction to customers in the Philippines and bring them closer to Japan.”

For her part, FVP and credit cards business head, Mia P. Tamayo, reaffirmed the excitement in EastWest to officially bring the potential of the partnership to fruition and realisation.

“For many Filipinos, experiencing the wonders of Japan is a dream that we want to fulfil. This partnership with JCB will definitely bring our customers to the many reasons that we are in awe and enamoured with Japan,” she said.

Tamayo added that the Japanese wonders of “customised service, meticulous visual experience, convenience, relevance, grace and elegance” are only “one swipe away.”


  • Tyler is a fintech journalist with specific interests in online banking and emerging AI technologies. He began his career writing with a plethora of national and international publications.

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