Fintech Week London took place in July as the first live in-person fintech event since the pandemic. Over the course of five days, the industry’s key players came together to discuss all things fintech, from open banking to digital ID and cryptocurrency to collaboration. During the event, The Fintech Times spoke to Kate Rosenshine, Global Cloud Solution Architecture Lead, Unicorns & Scale-Ups at Microsoft on how fintechs can best serve their consumers and continue to grow.
“We can promote growth in fintech by getting people started – having that encouragement from the fintech community, from the government and venture firms to make sure they are supported is key. We need to make sure there is collaboration and development of skills, especially for the younger generation, as I think it’s super important when you’re trying to build an ecosystem that’s sustainable in the longer term.”
When asked how she thought fintech could better service the needs of the consumer, Kate said: “I think listening and really recognising trends and how consumers engage with technology, and also challenging some of that is key.
“What I’ve seen is interesting in how the younger generation handles their finances. When I was growing up I didn’t really know what a bank account was, and now 12-year-olds have that knowledge and that power over their finances and I think that’s beautiful and amazing. It creates better customers in the long term and probably more financially responsible people.
“I do think it creates a lot of responsibility for kids which I don’t think is a bad thing, I think it really empowers them and it’s great to see the confidence that’s being built through that.”
To watch the full interview click here
