Hoolah BridgerPay Partnership Asia
Asia Fintech Paytech

hoolah’s Latest Regional Partnership With BridgerPay To Transform Asia’s BNPL Capabilities

The Asia-based omnichannel Buy Now Pay Later (BNPL) ecosystem hoolah has announced its partnership with the payments intelligence platform BridgerPay, partnering together to provide merchants across Singapore, Malaysia, and Hong Kong with the opportunity to offer their customers pay later payment schemes in a way that is flexible, convenient, and transparent.

hoolah has become the first BNPL provider in Asia to partner with BridgerPay, together offering merchants in Singapore, Malaysia, and Hong Kong a hyper-localised payment proposition. hoolah’s partnership with BridgerPay is due to expand into other promising markets within Asia by the end of this year; with future sights set on reaching customers in Thailand and the Philippines.

Launched in early 2018, Singapore-headquartered hoolah offers merchants a Buy Now Pay Later platform to drive their key marketing metrics of increasing customers, conversion, basket size, and loyalty, by offering consumers a flexible solution to check out in three monthly zero-interest repayments.

Through an easy and seamless integration, BridgerPay’s merchants can now add hoolah’s BNPL service as a payment option to their customers at checkout, so their purchases are automatically split into three monthly, interest-free repayments at no additional or hidden fees.

The influence of the pandemic has facilitated an exponential rise in the popularity of Buy Now Pay Later technologies, and has granted many paytechs like hoolah the opportunity to gain an edge over their competitors.

Ran Cohen, CEO and Co-Founder, BridgerPay
Ran Cohen, CEO and Co-Founder, BridgerPay

“Expanding our merchant offering in Asia with hoolah as our first BNPL solution in the region makes this a very exciting time for BridgerPay,” comments Ran Cohen, CEO and Co-Founder of BridgerPay. “Our partnership gives us the opportunity to mutually support the growth of online businesses in Asia with our next generation payments technology, allowing merchants to connect and process through one of the more advanced payment providers in the region. BNPL is booming and as usage is growing across the globe, it’s becoming a must-have for online merchants in our world today.”

Stuart Thornton, CEO, hoolah
Stuart Thornton, CEO, hoolah

Stuart Thornton, CEO of hoolah added “Through our partnership with BridgerPay, we’re effectively bridging the gap between their merchants and customers in Asia by providing them with a seamlessly integrated BNPL payment option that is increasingly popular especially amongst the Millennial and Gen Z generation. We’re delighted to welcome the excellent BridgerPay team and platform into our hoolah ecosystem and create mutual value by helping their merchants capture higher sales and new customers in Asia.”


  • Tyler is a fintech journalist with specific interests in online banking and emerging AI technologies. He began his career writing with a plethora of national and international publications.

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