Asia Fintech Paytech Trending

hoolah and Primer Partner To Bring BNPL Solution to Asia

hoolah, Asia’s omnichannel ‘Buy Now Pay Later’ (BNPL) platform, announced its partnership with Primer, the world’s first no-code automation platform for payments and commerce, allowing merchants in Singapore, Malaysia, and Hong Kong to integrate hoolah’s BNPL solution while providing consumers payment flexibility and an optimised, seamless shopping experience.

Primer allows merchants to truly consolidate their payment stack, and add any API or tool from across the web to build dynamic, end-to-end payment flows. Since launching in 2020, Primer is fully distributed globally, serving merchants across APAC, Europe and the U.S., with over 70 payment and commerce services and dozens more in the pipeline. With this partnership, merchants will be able to seamlessly enable hoolah’s BNPL solution in minutes through Primer’s unified checkout and payment integration—with clicks, not code.

Zenyum, a consumer-focused healthcare brand that offers 3D-printed invisible braces, integrated hoolah through Primer in 2021, allowing consumers in Singapore, Malaysia, and Hong Kong to pay for their cosmetic dental treatments via three monthly interest-free instalments.

Anupama Hoon, CPO of Zenyum said, “We were impressed by the speed and ease of integration with Primer, and with hoolah’s joint offering, we’ve seen a noticeable steady increase in customers and conversion rate compared to shoppers who used traditional payment methods.”

Kailash Madan, Head of Sales (APAC) at Primer said, “We’re delighted to partner with hoolah to enable fast-growing merchants like Zenyum accelerate their regional expansion plans. Through their Primer integration, Zenyum was able to simplify their payment flows and offer multiple payment methods in just a few clicks.”

Arvin Singh, CEO and Co-Founder of hoolah said, “We are delighted to be partnering with Primer to help merchants unlock their full potential and boost their growth across the region. This partnership also allows us to continue growing alongside the team at Zenyum, who we’ve had the pleasure of working with since 2019. Together, we look forward to flourishing as regional powerhouses in our respective domains.”


  • Polly is a journalist, content creator and general opinion holder from North Wales. She has written for a number of publications, usually hovering around the topics of fintech, tech, lifestyle and body positivity.

Related posts

RAK Digital Assets Oasis Created in UAE to Bridge Innovative Minds in the East and West

Francis Bignell

Nearly 1 in 4 consumers now know what Open Banking is, up from less than 1 in 10

Manisha Patel

Banks in Tajikistan and Georgia Pilot new Cross-Border Settlement Solution by

Tom Bleach