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Google Cloud to Power Admiral Insurance Operations and Increase Customer Personalisation

Google Cloud has strategically partnered with Admiral, the financial services company in the UK, to improve its core insurance operations and enhance customer experiences.

Following the agreement, Google Cloud will power Admiral’s core insurance operations, including insurance policy administration and digital systems. Admiral will also use Google Cloud technologies to develop new digital products and services, such as making further improvements to its customer-facing mobile app.

Using its centralised view of data, Admiral will deliver more personalised and seamless digital experiences to its customers, including personalised offers and tailored services. Admiral also plans to use Google Cloud to bolster its digital channels, including its website, mobile app, and contact centre.

Admiral explained that the collaboration will enable it to accelerate time-to-market for new products and services by deploying containerised cloud applications and adopting new software development practices. The firm will also continue to improve operational efficiency using Google Cloud’s data analytics capabilities, and better serve its customers with Google Cloud’s AI and machine learning services.

Committed to upskilling

Alan Patefield-Smith, CIO at Admiral, commented: “With our customers at the heart of everything we do, Admiral is delighted to join forces with Google Cloud to help us achieve our strategic goals. Google Cloud’s cutting-edge tech and expertise allow us to accelerate our digital transformation journey and help us to deliver forward-thinking customer experiences.”

As part of the partnership, Admiral will work with Google Cloud to upskill its employees in cloud computing and data analytics skills. The move comes in an attempt to ensure that Admiral is able to take advantage of the latest cloud technologies and deliver better products and services to its customers.

Helen Kelisky, MD of UKI at Google Cloud, also added: “Admiral is an innovative insurer that has delivered many firsts to the market. We are proud to support its continued commitment to giving its customers the very best products and services across its insurance portfolio. We look forward to strengthening our existing relationship with Admiral to help it accelerate its change strategy and deliver even better experiences.”

Admiral will continue to support external initiatives such as Code First Girls in collaboration with Google Cloud.


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