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Freedom Finance secures partnership with Money Expert to expand customer reach

Freedom Finance announced its latest partnership with Money Expert, enabling the use of its digital platform for the aggregator site to provide a new and sophisticated consumer journey.

Customers using Money Expert will be serviced by Freedom Finance when searching for secured, unsecured and guarantor loans, with mortgages available later this month.

Its fintech service offers clarity, giving customers lending options which are tailored to individual circumstances through a soft-search and accurate rates for each customer. Its business is technology-driven, with the Athena decisioning engine central to the specialist capabilities.

With over 30 years of lending experience, it offers a sleek and easy-to-use digital loan platform and currently services leading brands, such as Purplebricks and ASDA Money.

Money Expert was established in 2003 and it is one of the UK’s leading comparison sites, working for customers to make sure they get the best deals on a wide range of financial products, from loans to car insurance. It currently has over 15,000 personal loans and mortgage customers.

The partnership will be dual-branded and will direct customers to Freedom Finance’s services for a sleek end-to-end journey.


Brian Brodie, CEO at Freedom Finance said:

“This notable deal marks our continuing appetite for growth and dedication to serve even more customers using Freedom Finance’s intuitive and sophisticated technology.

“We are constantly adapting to consumer demand and we are thrilled to be working with Money Expert to develop its capabilities in a competitive market space.

“By offering customers only the options that they qualify for, we remove confusion and the endless inapplicable options. We’re dedicated to make the process as simple as possible and we are committed to working with other brands to offer the same clarity.”

Mike Rowe, COO at Money Expert commented:

“Moneyexpert prides itself on delivering an unparalleled level of service to our customers and this deal enables us to go even further by matching our customers’ needs to products ideally suited for them and for which they are pre-qualified. Partnering with Freedom Finance gives our customers access to their vast product array as well as considerable industry experience.

We are delighted to bring this to fruition and look forward to a successful partnership for many years to come.”


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