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Flutterwave and Acquired.com Join Forces to Tackle African Payments Providers’ Biggest Challenges

Flutterwave, Africa’s payments technology company, has joined forces with payment processing specialist, Acquired.com, to help users process domestic card payments on ‘Send App’, Flutterwave’s flagship remittance product.

Send App enables customers to send money quickly and reliably to local bank accounts and mobile money wallets. Leveraging Acquired.com’s payment processing expertise, Send App will offer faster and more secure outward remittance transactions for UK and EU cardholders sending money to their business partners or loved ones in Africa.

James Hardy, SVP of consumer business at Flutterwave
James Hardy, SVP of consumer business at Flutterwave

James Hardy, senior vice president of consumer business at Flutterwave, commented: “We are dedicated to enhancing the customer experience by working with the best partners to improve speed, transparency, and facilitating hassle-free money transfers.

“To achieve this, we have partnered with the industry’s leading platform to support our business goals. Acquired.com’s expertise and highly consultative approach makes them an ideal partner for us.”

One key aspect of this partnership also involves Acquired.com’s work with Flutterwave on payment optimisation. This entails tailored analysis, presenting results, and offering recommendations to further enhance Flutterwave’s processing capabilities and streamline the customer journey. These recommendations, also combined with the introduction of intelligent BIN routing through Acquired.com’s multiple acquiring connections, have resulted in a frictionless customer experience.

Mark Johnson, commercial director at Acquired.com
Mark Johnson, commercial director at Acquired.com

Mark Johnson, commercial director at Acquired.com, also discussed the partnership: “We have thoroughly enjoyed collaborating with Flutterwave, tailoring our solution to meet the specific needs and address the challenges of the most trusted payments infrastructure providers on the African continent.

“Our customised analysis and recommendations have helped Flutterwave build on its success rates, increase collections, and enhance the customer experience – which is at the core of our service. We look forward to supporting Flutterwave as they continue to thrive in their business.”

Flutterwave announced Send App’s rebrand earlier in August 2023, improving its experience and introducing new features like in-app customer support, and voucher codes, as well as expanding geographies.

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