Traditionally, it has taken a long time for fintechs to launch their payment cards – both digitally and physically. Getting the required certifications for a payment card often takes multiple months as it is a long and arduous process. Enfuce is partnering with Visa to launch a new programme that will enable European fintechs to launch their own payment card offerings cost-effectively in only eight weeks.
Whether physical or virtual, modern payment cards have created a whole new commerce, business and payments landscape. Fintechs that have introduced their own payment card offerings have been able to monetise their customers’ payments, expand their services and differentiate their brands.
Enfuce allows fintechs to design and launch flexible payment cards that are highly customisable, and support the latest digital payment features, including Apple Pay, Google Pay and Samsung Pay. Built on Enfuce high-performing and scalable payment processing platform, the service allows fintechs to enter new geographical markets and launch new features fast.
Enfuce’s new service is a fully turnkey card issuing service including key enablers such as BIN sponsorship, card scheme integration as well as fraud prevention and dispute management. With Enfuce, fintechs can become card issuers in just a few weeks and enable their customers to start paying instantly from applying for their cards. This is a step change in speed to market compared to the traditional card issuing projects, which usually take months and require partnering with various service providers.
Enfuce partnered with Visa to launch the program. It was created with their shared ambition of helping fintechs launch differentiating payment cards as a part of their offering in a fast and scalable way. Visa will power the program with tokenised multi-currency BINs, which enables Enfuce customers across Europe to launch and scale prepaid and debit card products for both business and consumer customers. Through the service, fintechs will introduce their card products to the market in an accelerated timeline and get a direct commercial advantage in comparison to obtaining their own BIN.
“Enabling card issuing for non-licensed fintechs in only eight weeks is groundbreaking. This opens new opportunities for them to offer a more seamless, fun, effortless and most of all secure customer experience in a scalable way”, says Denise Johansson, Co-Founder at Enfuce. “Since we founded Enfuce, we’ve been looking for ways to change the payment industry. Collaboration is the key to success, and having Visa on board with us on this amazing offering is proof of great partnership between an industry giant and a startup.”
The program is a continuation of a close partnership between Enfuce and Visa, which started in November 2020 when Visa selected Enfuce to participate in their Fintech Fast Track program. The program allowed Enfuce to join Visa’s exclusive network of partners and build superior payment experiences with their support.
“We are thrilled to provide increased support and speed to market for the Fintech ecosystem. Collaborating with an enablement partner like Enfuce makes it possible for the Fintechs to build and launch their products effectively on Visa network, and help them grow and scale their business in record time” says Helene Podsadni Nilsson, Head of Fintechs Nordics and Baltics at Visa.
