Finnovex Europe Saw a Virtual Gathering of European Banking Leaders To Reignite the Industry
Banks Europe Event Analysis

Finnovex Europe Saw a Virtual Gathering of European Banking Leaders To Reignite the Industry

Finnovex Europe had Backbase, SmartMessage, ABAKA and Creatio join its foremost edition to Formulate Evolutionary Strategies for Reigniting the Banking and FSI Industry of the European Region. The Leading Summit on Financial Services Innovation and Excellence, which kicked off from the 24th – 25th May 2021 on the host’s virtual platform witnessed the attendance of CEOs, CDO’s, COO’s, CIOs, CISOs, CTOs, CRO’s Senior Vice Presidents, Vice Presidents, Directors, and Heads of departments from the Banking and FI industry.

The Finnovex Global series, which is organised by Exibex, examines the prospects of the overall Financial Services industry and how disruptive innovations are reshaping the way they are structured, provisioned and consumed. The Finnovex series of global Summits highlights thought leadership on cutting-edge issues with long-term implications to the industry and lays a concrete foundation for multi-stakeholder dialogues that explores the potential of these innovations to transform the overall financial ecosystem as well as the risks and opportunities that could emerge from shifts in the way financial services are designed, delivered and used in the future.

This year’s edition was themed “Evolution Strategies for Reigniting the Industry” to reiterate the requirement for Banks to build up their digital identity by leveraging technologies to stay relevant in the current digitalisation era.

The Head of CEE at Backbase, Pierre-Alexandre Boulay highlighted the “One-Platform Vision” roadmap for banks and financial institution. These include – Delighting Customers, Empowering Employees, Ochesterating Value and Digitising Operations.

Backbase is currently is a fast-growing fintech software provider that empowers financial institutions to accelerate their digital transformation and effectively compete in a digital-first world. It was founded in 2003 and privately funded, with headquarters in Amsterdam (HQ Global) and Atlanta (HQ Americas). More than 120 financials around the world have standardised on the Backbase omni-channel banking platform to streamline their digital sales and self-service operations across all digital touchpoints.

Still hinging on the event theme, Kerim Alain Bertrand, the Chief Sales Officer (CSO) – Global at SmartMessage, highlighted the fact that all Banks must innovate to solve the current needs of customers today. He also laid emphasis on how the type of messages banks communicate today would influence how they retain their customers.

SmartMessage is a Software Technology Company Specialised in Marketing. They provide a seamlessly integrated all in one omni-channel marketing solution, which tracks Customer Experience actions. They engage in relationship marketing with their target audience, customers across complex marketing mix in an efficient and cost-effective way.

In leveraging AI for the overall future of finance, Fahd Rachidy who is the Founder and Chief Executive Officer at ABAKA, talked about the advantages of AI when paired with traditional marketing templates.  He also laid emphasis on how AI plays an important role in transforming the entire Banking and Financial Services Industry.

ABAKA is an award-winning Enterprise SaaS platform, powered by Artificial Intelligence, specifically designed to create digital customer engagements and digital advice on wealth, saving, life insurance and banking. ABAKA’s AI recommendation engine helps Financial Institutions create and display the right actionable recommendations to the right people, at the right time with Next Best Action.

In addition to the brilliant contributions made by all our eminent speakers, Mikhail Hryshchenko, Regional Sales Director EMEA & APAC at Creatio echoed the impact of modern technology on business models and how these techs need a proper level of adoption.  He bolstered the fact that if we are talking about technology, they offer a lot of opportunities to the market.

Creatio is a global software company providing a leading low-code platform for process management and CRM. They have been highly recognised as a market leader by key industry analysts. Creatio has an array of brilliant products that accelerate sales, marketing, service and operations for mid-size and large enterprises.

In addition, the Finnovex Awards took place on the sidelines of the event to recognise and appreciate the effort of over 10 individuals, institutions and service providers within the field of Banking and Financial Services Industry. The Awards seek to honour the pioneers and visionaries who have transformed the financial services industry.

Finnovex Awards Winners include:

  • Excellence in Customer Experience Enhancement – SmartMessage
  • Excellence in Digital Banking – Starling Bank
  • Excellence In Fintech – BancoSabadell
  • Excellence in Innovation – SberBank
  • Outstanding Contribution to Strategic National Development Initiatives – HSBC
  • Chief Digital Officer of the year – Antonios Vourakis
  • CIO of the Year – Constantin MareČ™
  • CISO of the year – Jelena Zelenovic Matone
  • Digital Personality of the Year – Stephane Malrait
  • Finfluencer of the Year – Matthijs Eijpe
  • Finnovator of the Year – Europe – Tony McLaughlin
  • Outstanding Contribution to Customer Engagement Initiatives – Martins Berzins
  • Innovative Technology Provider of the year – ABAKA
  • Outstanding Contribution to Fintech Initiatives – Thomas Krogh Jensen and Outstanding Contribution to Payment Development Initiatives – Jenny Winther

Finnovex is excellently dedicated to examining the Future of Financial Services on how disruptive innovations are reshaping the way they are structured, made available and consumed.


  • Francis is a journalist and our lead LatAm correspondent, with a BA in Classical Civilization, he has a specialist interest in North and South America.

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