With only two days left until the FIFA World Cup Qatar 2022 is underway, fans have been provided with a variety of payment methods to pay for goods throughout the stadiums. The official payment technology partner of FIFA, Visa, has readied a payments network that will enable contactless purchases throughout all official venues, including the FIFA Fan Festival.
With more than one million fans expected to travel to Qatar for the tournament, Visa has installed 5,300 contactless-enabled payment terminals at official FIFA venues, making FIFA World Cup Qatar 2022 the most payment-enabled FIFA tournament ever. Visa will also trial new payment innovations to give fans easy access to simple and secure digital ways to pay.
New ways to pay
The FIFA World Cup provides a stage for Visa to showcase and test new technologies and enhance the fan experience. Not only this, it will also leave a lasting impression on the host country. Visa will bring a number of digital payment solutions to Qatar. These include several limited pilots to demonstrate how future Visa payment solutions may come to life:
- Pay with your face: Marking the first-time it will be used for payments in Qatar, facial recognition technology is a collaboration between Qatar National Bank (QNB) and POP ID and supported by Visa via tokenisation. The solution allows customers to authenticate payments using just their face, without a physical card or mobile phone after initial enrolment. Three Flat White Specialty Coffee branches will pilot this method.
- Card art gets animated: As consumers become more accustomed to getting things instantaneously, Visa is piloting a digital card issuance solution for limited cardholders in Doha. After simply scanning a QR code, a digital prepaid card will be instantly issued and can be added to a mobile wallet The digital card will feature animated card art, with the official mascot La’eeb, demonstrating a future in which consumers could bring greater personalisation and even digital animation to their Visa cards.
- Accepting payments gets simpler for SMBs: In partnership with three Qatar-based banks the Visa Tap to Phone solution is now available to merchants in Qatar who want to fast-track their ability to accept digital payments in advance of the expected tourist influx. Visa Tap to Phone makes it easier for merchants to use their Android NFC-enabled devices they already own to accept contactless payments—simply by downloading an app.
In addition to enabling payments for goods, Visa will enable tap to ride around Doha. Keeping traffic flowing smoothly during FIFA World Cup is a top priority for Visa. In partnership with Qatar’s Ministry of Transport, the global paytech is enabling contactless payment acceptance on taxis so fans and Qatari residents will be able pay for their trips with their Visa card or smartphone, making paying for their journeys in and around Doha faster and more convenient.
Visa Masers of Movement
Earlier this month, Visa unveiled Visa Masters of Movement. It is a hybrid experience featuring an interactive pitch at the FIFA Fan Festival in Doha. Fans will be able to create digital art inspired by their own signature movements. Eligible fans will have the option to mint this digital art into their own NFT in partnership with Crypto.com.
Dr. Saeeda Jaffar, senior vice president and group country manager for GCC at Visa, said: “As FIFA’s long-standing partner, Visa wants to give football fans from around the world the best way to pay in Qatar, while experiencing exciting new innovations such as the fusion of art, football and technology at Visa’s Masters of Movement venue.
“With thousands of contactless payment terminals, FIFA World Cup Qatar 2022 promises to be the most payment-enabled FIFA tournament ever for the more than one million fans coming to enjoy the magic of football.”
In addition to providing payments innovations, Visa seeks ways to further its commitment to uplift lives. It will do so through the power of sport through programs such as Financial Football. This is a video game that combines entertainment and education in an action-packed virtual football tournament.