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FemTech Apps Like SocialMama Make a Difference This International Friendship Day

Today is International Friendship Day, yet since the pandemic hit investors have increasingly focused on women’s health. With mental stress and maternal pressure featuring prominently in 2020, there is no doubt that technology can help ease that burden. What’s more, investors see that opportunity. Over the past two years, femtech startups have made a splash with investors generating over $300 million in funding.

New app SocialMama continues the trend, it has a focus on not only solving the problem of parent isolation, and includes in-app support from women’s health professionals inside the product as well.

In the wake of coronavirus, 74% of U.S. mothers say they feel mentally worse since the pandemic began, according to a survey by motherhood lifestyle brand Motherly. SocialMama will use technology that matches mothers together using machine learning, location & unique identifiers for friendship & support exists to lower these statistics.

“Everyone is socially isolated at the moment, in turn making mothers feel even more lonely and overwhelmed than before the pandemic hit but by pivoting our offline events and friendship facilitating to an online format, SocialMama is creating a safe space for mothers to find support and lower mental stress, while still remaining safe in today’s climate,” said Amanda Ducach, CEO of SocialMama.

The app often hosts events (now online) & chatting opportunities for women to connect and form friendships. On July 30th, in celebration of International Friendship Day, the app will be hosting a “mommy chat” event, where women can log-on and chat together in real-time, share experiences together as a global community, and hopefully, meet a new best friend.

SocialMama is doing its part to give back to the mom community with their newly launched expert program, released in April as a direct result of conversations that moms were having on the app when the pandemic hit. Women were suddenly giving birth without support partners, finding their IVF treatments cancelled, applying for unemployment without financial advisors, learning to homeschool their children, and more.

The Expert Program is a free resource that educates and supports moms around maternal health and mental stress by having world-class experts (ranging from family medicine to financial advisors) live on the app to chat with them one-on-one, host virtual events, and curate content.


  • Gina is a fintech journalist (BA, MA) who works across broadcast and print. She has written for most national newspapers and started her career in BBC local radio.

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