Emirates NBD Group, Expo 2020 Dubai and Mastercard
Banks Events Fintech Middle East & Africa Partnerships Paytech

Expo 2020 Dubai Enhanced by Two New Mastercard Card Programmes

The Middle East, North Africa and Turkey (MENAT) banking group Emirates NBD has formed a partnership with Mastercard to create two exclusive new card programmes: Emirates NBD Expo Mastercard Prepaid Card and the Emirates Islamic Expo Mastercard Credit Card.

As a Premier Partner and the Official Banking Partner of Expo 2020 Dubai, Emirates NBD has launched two new card programmes in partnership with Mastercard; the Emirates NBD Expo Mastercard Prepaid Card and the Emirates Islamic Expo Mastercard Credit Card.

The limited-edition cards have been designed to enhance the Expo 2020 Dubai experience for both residents and visitors to the UAE with the addition of year-round membership benefits. Both cards are underpinned by Mastercard’s secure technology and will be equipped with contactless capabilities for touch-free and seamless transactions.

Suvo Sarkar, Senior Executive Vice President and Head of Retail Banking and Wealth Management, Emirates NBD
Suvo Sarkar, Senior Executive Vice President and Head of Retail Banking and Wealth Management, Emirates NBD

Speaking on the formation of the partnership, and the benefits it will garner for customers on both sides of the table, Suvo Sarkar, the Senior Executive Vice President and Head of Retail Banking and Wealth Management at Emirates NBD, said, “As a Premier Partner and the Official Banking Partner of Expo 2020 Dubai, Emirates NBD is delighted to partner with Mastercard to amplify the Expo experience for millions of visitors. With our position as the country’s preferred bank and frontrunner in the region’s banking sector, the breadth and scale of our partnerships with merchants in the UAE is unparalleled and provides tremendous value to cardholders, especially for international visitors to the UAE during Expo 2020 Dubai.”

So, what are the capabilities of these two new offerings?

Emirates NBD Expo Mastercard Prepaid Card

The Emirates NBD Expo Mastercard Prepaid Card is a digital-first offering, issued via Joyn; a dedicated app developed by Emirates NBD. The product is available to both UAE residents and international visitors for use while in the UAE and provides a fully digital payments experience. The benefits will merge a specially curated selection of offers from Emirates NBD’s Bon Appétit, LiveWell, and Good Times programmes, as well as offers from Mastercard’s Priceless Platform, creating a rewarding experience that opens opportunities across the UAE.

With 25 million visits expected at Expo 2020 Dubai, the Emirates NBD Expo Mastercard Prepaid Card will power Expo and the wider UAE experience for tourists and residents, providing access to privileges, deals, and discounts of up to 50% at more than 2,000 shopping, dining, wellness, and entertainment touchpoints, as well as access to exclusive Expo-related offers. The reloadable card will provide an enhanced customer experience with personalised offers, while also enabling international visitors to spend in the local UAE Dirham currency.

Cardholders will be able to use the cards to make online purchases as well as contactless in-store payments by adding their card to their preferred digital wallet. Customers will also have the option to receive a linked physical card if needed.

Suvo added, “In addition to delivering a fast, intuitive, reliable and seamless payment process, the Emirates NBD Expo Mastercard Prepaid Card empowers cardholders to try new and exciting offerings, making it a quintessential card to enjoy all this first-of-its-kind event in our region has to offer.”

Emirates Islamic Expo Mastercard Credit Card

As the Official Islamic Banking Partner of Expo 2020 Dubai, Emirates Islamic, part of the Emirates NBD Group, along with Mastercard and Expo 2020 Dubai, have unveiled an exclusive, limited-edition free-for-life co-branded Mastercard World Credit Card, that rewards UAE residents with exclusive privileges during the event.

Wasim Saifi, Deputy CEO of Consumer Banking and Wealth Management, Emirates Islamic
Wasim Saifi, Deputy CEO of Consumer Banking and Wealth Management, Emirates Islamic

Wasim Saifi, Deputy CEO of Consumer Banking and Wealth Management, Emirates Islamic, comments, “At Emirates Islamic, we have always innovated to offer genuine value to our customers. We are delighted to deliver a truly unique credit card that helps our customers make the most of this first-of-its-kind experience in our region that will unfold a new world of possibilities for many years to come.”

The Emirates Islamic Expo Mastercard Credit Card offers a range of benefits across key Expo partners. Cardholders can earn up to three Emirates Islamic SmartMiles for every AED 1 spent, as well as gain U By Emaar Gold Tier Status, 50% cashback on their first Expo 2020 Dubai ticket transaction, and access to exclusive travel, hotels, and lifestyle privileges offered by Mastercard.

Other benefits include 10% cashback on fuel, complimentary valet parking service at the Expo 2020 Dubai site, complimentary golf sessions, dining offers, and access to more than 1,000 airport lounges worldwide. Customers can enjoy the flexibility to instantly redeem their Emirates Islamic SmartMiles for flights, hotels, and retail transactions anywhere in the world. Emirates Islamic SmartMiles can also be exchanged with multiple partner loyalty programmes.

Additionally, to celebrate this exclusive launch, customers can earn AED 200 statement credit and up to 5,500 Upoints as a welcome bonus, when they apply for the card. Members will be able to add their credit cards to mobile wallets, enabling secure payments on the go.

Khalid Elgibali, Division President, MENA, Mastercard
Khalid Elgibali, Division President, MENA, Mastercard

“We are delighted to collaborate with Emirates NBD and Emirates Islamic to bring to consumers from across the globe innovative offerings and connect cardholders to priceless experiences,” adds Khalid Elgibali, Division President, MENA, for Mastercard. “As the Official Payment Technology Partner of Expo 2020 Dubai, Mastercard is committed to harnessing the power of technology as we join Expo 2020 Dubai and its partners in the making of a new world.”

Authors

  • Tyler is a Fintech Junior Journalist with specific interests in Online Banking and emerging AI technologies. He began his career writing with a plethora of national and international publications.

  • Head of Middle East and Africa (MEA) | Contributor

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