Cryptocurrency Fintech North America Spotlight

EToro Data Finds Female Investors Help Drive Demand for Cryptocurrencies Like Bitcoin

A new wave of female investors are helping to drive the surge in demand for cryptoassets such as bitcoin and ethereum, according to new data from global investment platform eToro.

The percentage of female investors in bitcoin and ethereum has jumped to 15% and 12% respectively over the last year, up from 10% and 11% at the beginning of 2020. Meanwhile, the data also shows the average age of investors globally in both major cryptoassets has dropped in recent years. The average bitcoin investor was 37 years old in 2017, vs 35 years old now, while ethereum investors average age has fallen from 35 to 32 years old over the same time period.

The demographic changes come amid a surge in the price of bitcoin; the cryptoasset rose from approximately $8,000 to near $30,000 at the end of the year. This trend has continued in 2021, with bitcoin hitting an all-time high of $41,826 in early January, before falling back. It has since risen to a new record high of $50,000.

The eToro platform data shows that more investors than ever have benefited from this rise, with the number of investors in both major cryptoassets jumping in the last 12 months.

In total, the number of people holding bitcoin on the platform at the end of January 2021 compared with the same time a year ago has more than doubled, seeing a 106% increase. Ethereum has followed suit, up 82% year-on-year.

Ethereum also saw a substantial price increase and hit an all-time high this week, and was the second most traded cryptoasset of January. Compared with the previous month, the smart contract platform’s token saw a 313% increase in trading activity.

Meanwhile Dash, a digital currency positioned as a direct rival to bitcoin, saw the largest month-on-month increase in trades last month, rising 348% to put it back into the top 10. XRP was the only cryptoasset to see less trading activity in January than the month before. The tok n, which is the native currency for the real-time gross settlement system Ripple, has seen its trading restricted on eToro for US clients in recent weeks after US regulators filed a lawsuit against Ripple.

Simon Peters, market analyst and crypto expert at eToro, commented: “The sector’s broad appeal is, more and more, being reflected by its diversifying investor base.

“Drilling down into the numbers, it is unsurprising to see both bitcoin and ethereum dominating January’s trading activity after the year they have both had, but this market is growing all the time and there are opportunities across a range of cryptoassets, as increased demand for alternative cryptoassets like Cardano and Dash has shown.

“Nonetheless, these assets are volatile and should only be used as a small proportion of a diversified portfolio.”


  • Polly is a journalist, content creator and general opinion holder from North Wales. She has written for a number of publications, usually hovering around the topics of fintech, tech, lifestyle and body positivity.

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