Businesses who are constantly serving clients in their shop should care about the in-store experience. Your customers are judging you when they walk through your doors. Your goal is to give them positive aspects to talk about when they leave. You don’t want to always be nervous about what they’re going to say when they depart.
It’s easy to sit back and be okay with mediocre, but that’s not going to help you grow your business. You want customers to be bragging about you and raving about what a great experience they had at your store. It’ll take some work, but it’s worth the effort. See how to enhance your customer’s in-store experience with these tips.
Customers can’t stand when they walk into a store and no one says hello. Even if there’s not a formal greeter, there should always be someone near the door acknowledging a customer when they walk in. Walking into a store to have nobody notice you and the place go silent is unsettling. It makes customers want to turn around and walk right out of the place. Greet each customer with a friendly hello and ask how they’re doing and how you can help them. It’s a small gesture that’s very important and will help your sales in the long run.
Have a small gift certificate area or stand where customers can purchase gift certificates quickly to take with them. There’s a free gift certificate template online for you to quickly create and design your own cards to print. Personalize the gift certificate and save money by not needing to hire a graphic designer. The process is simple and you’ll have your finished product in minutes. Set the attractive new gift cards out in your store and watch them disappear off the shelf.
Keep your store clean and organized. There’s nothing worse than walking into a business and seeing dirt and grime all over the place. Create a cleaning schedule or hire professional cleaners to ensure it’s up to your standards at all times. This includes filling the place with sweet smells and removing all trash and personal items from the sales floor. A clean store will not only make your customers feel welcome, but your employees will also appreciate a clean space to work.
Colours & Lighting
Pay attention to your décor and overall ambiance. Temperature, lighting and colours all have an impact on how a customer feels in your store. Make sure you create a comfortable atmosphere that people want to spend time in. Decorate with a theme in mind depending on brand and the type of business. Include elements that make it feel warm and cosy. A cold and dreary space will make your customers want to run the other way. Add plants and greenery as an attractive way to fill corners and windowsills.
Pay attention to what goes on inside your place of business. Create a space that’s inviting and pleasant for all to enjoy. Enhance your customer’s in-store experience with these tips.