Fintech Insurtech Middle East & Africa

Emiratis Looking for Insurance Have Been Greeted With a Redesigned Zurich in the Middle East Site

Zurich International Life in the Middle East (Zurich), part of Zurich Insurance Group, one of the world’s largest and most experienced insurers, has announced the launch of its rebranded website, bringing to life the brand’s personality.

With a more streamlined and intuitive design, customers can access the website in a more seamless and user-friendly manner, thus encouraging interaction, conversation and learning, in turn assisting customers to make educated choices to protect themselves and their family’s future.

Simon Price, Head of Market Management, Zurich in the Middle East, said, “A website is your face to the world. We wanted ours to better represent who we are, as a business and as a brand. We’re transparent, human and accessible, a partner you can count on, and now that’s exactly the story our website tells too.

“We’ve kept it simple, in terms of both design and language, speaking in plain terms, without the industry jargon or fluff, and even added an insurance dictionary. With the website relaunch and our overall brand refresh, we’re looking to connect and communicate with our customers in a meaningful way, helping them to make informed decisions – and to take action to shape their financial future. This has been a true team effort, and I’m extremely pleased with the outcome.”

The all-new also showcases real-life stories from its claimants as well as a brand manifesto, thus connecting better with customers and reassuring them that Zurich will deliver on its promises.

The website will act as a catalyst for change across customer touchpoints by simplifying life insurance with useful resources to aid with customer decision-making such as a ‘Learn about life insurance’ page, a ‘Learn about funds’ page and an insurance dictionary.


  • Francis is a journalist and our lead LatAm correspondent, with a BA in Classical Civilization, he has a specialist interest in North and South America.

Related posts

Non-Fungible Token Market Grew by 299% in 2020

Polly Jean Harrison

Future Smartphone Payments To Rely On Software Security

Manisha Patel

Slice Launches a New Visa Card With Its Pay-Later App

Polly Jean Harrison