COVID-19 Fintech North America Trennding

Dosh and Button Expand Relationship to Provide Enhanced Omnichannel Rewards and Tap Betterment as First Partner

As financial services companies continue the race to become top of wallet, consumers are benefiting in the form of frictionless, automatic rewards for everyday purchases. A partnership between two well-known companies Dosh and Button, has stood out as the optimal solution and clear leader in a crowded category. A new offering will enable companies to benefit from two rewards powerhouses in one SDK.

Dosh Button and Betterment

Dosh​, a fast-growing cashback platform that connects thousands of brands and retailers to millions of consumers, recently announced the expansion of their integration of​ ​Button​, the top mobile commerce technology company, on its platform. By integrating Button’s leading mobile commerce capabilities into Dosh’s SDK, companies using Dosh to power their rewards programs will be able to provide consumers with instant cashback rewards for online, in-store, and mobile purchases.

“Dosh has created a unique ecosystem that benefits fintechs, retailers, and consumers alike — and we’re always striving to increase the value we deliver across the board,” says Ryan Wuerch, CEO and founder of Dosh. “By continuing to expand our integration with Button, we’re helping financial services companies stay top of wallet and brands top of mind in such a crucial season in the retail calendar.”

Betterment​ will be the first partner to leverage the integration of Button into the Dosh platform. Later this year, Betterment Checking users will automatically earn cashback from eligible brands and retailers when they use their Betterment Visa ® Debit Card. Dosh will provide Betterment Checking customers with the ability to browse available deals from thousands of merchants and earn cashback in a completely automatic and frictionless way.

“Our team is always looking for innovative ways to make our Betterment Visa® Debit Card the card that is providing users with the most value – no hidden fees, or hoops to jump through, just a positive experience that makes personal finance easy. Adding a rewards program through Powered by Dosh is a no-brainer: we’re able to quickly implement this benefit for our customers without the heavy lift of building a product from the ground up, and most importantly, it allows us to double-down on our goals of helping people save more money on everyday purchases,” says Johanna Richardson, VP of Product of Betterment 

The expansion of this partnership comes at a unique time, as the pandemic is accelerating consumer adoption of digital platforms and online spending. As banks, fintechs, and payments platforms have had to pivot their strategies to build new relationships with consumers across new channels, Button and Dosh are poised to capitalize on this shift in the market, with the end beneficiary bring the consumer.

“Commerce strategies are the new rage in the fintech category, and offering the best content is critical to success,” says Michael Jaconi, Co-Founder and CEO of Button. “Button and Dosh now provide fintech companies the combined power of card-linked and mobile commerce offers within a single integration. Our partnership provides new, exclusive, and personalized content for these fintechs to strengthen engagement, gather insights, and drive revenue from their mobile apps—their primary touchpoints with their customers.”

Another impact of the pandemic has been a general decrease in consumer loyalty as the focus has shifted from a favorite product to the best deal. Companies must now think about how to build relationships holistically across online, instore, and other experiences. By tapping into a powerful rewards network that incentivizes the consumer wherever they are shopping, Dosh and Button believe they are putting into a better position to maximize their marketing spend and retain customers for the long-term.



  • Managing Editor, North America at The Fintech Times

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