Disney+Hotstar, an Indian subscription streaming service owned by the Walt Disney Company, is to air an ad campaign from CoinSwitch Kuber, an Indian cryptocurrency investment platform. The ads are part of its “Smart Investing Campaign” and will promote the importance of making smart investments, encouraging viewers to consider investing in cryptocurrency.
The campaign will be aired during the Indian Premier Leagues finals and consists of two ad films that revolve around individuals keeping their target in mind at all times and working smartly to achieve them. The ad films intend to inspire people to follow the same approach while making investments, where their goals should define their investment choices. The campaign’s presence will be further amplified using social media platforms like Twitter, Facebook and Instagram to reiterate Kuber’s positioning as the go to cryptocurrency investment platform which is simplifying crypto investments for retail investors.
Ashish Singhal, CEO and Co-founder, CoinSwitch Kuber said, “India is a cricket-loving nation, and with millions of people watching, we couldn’t think of a better platform than IPL to introduce cryptocurrencies as a highly rewarding asset class for retail investment. The need of the hour is to educate people about this asset class and make crypto investments mainstream. With our campaign, we hope to get a large number of people interested in learning about cryptocurrency investments and how they can benefit from them.”
The announcement comes after it was reported that Disney+Hotstar aired ads promoting bitcoin during the Indian Premier League Cricket Games in September, promoting diversity in investment on the platform to over 400 million viewers.
CoinSwitch Kuber is India’s fastest growing INR-crypto on-ramp platform. Kuber is a product developed exclusively with the retail investor in mind. Within four months of launch, the platform has over 500k users. With a razor-sharp focus on customer experience, Kuber aims to simplify cryptocurrency investments for retail users in India. It provides best rates to its users by aggregating liquidity from top Indian and global crypto exchanges and supports 100s of cryptocurrencies for users to buy and sell using Indian rupees.