card issuance
Europe Paytech Trending Adds Card Issuing Service to Growing Payments Plus Offering, the global payments solution provider, has announced at Thrive, its annual customer event, the launch of card issuing. This will enable businesses to issue fully customisable virtual and physical cards. Businesses can now diversify revenue by offering financial services products to their customers.

Optimising and unlocking new revenue through effortless integration Issuing takes the complexity out of adding financial services products and helps businesses go live with card programmes quickly.

Many businesses have struggled to add financial service products to their services and go live with card programmes. Looking to tackle this, has launched Issusing. Brands can now own and differentiate their card from the rest, whether it’s with a sustainable card using eco-friendly or recycled materials to avoid plastic waste or with unique colour combinations. This differentiates them from competition and strengthens brand equity.

Inflexible legacy technology has meant that multiple integrations and operational inefficiencies have prevented businesses from sharing interchange fees. Issuing’s modern platform removes patchwork integrations. It also enables businesses to unlock new revenue streams through receiving a percentage of card interchange fees.

Issuing is the latest addition to’s payments stack. Integrated with its wider universe of products like acquiring, it enables businesses to unlock cash flow and reduce pre-funding requirements. Businesses can now easily move funds to either physical or virtual one-time or multi-use cards. They can then automate spend outcomes with custom rules.

Success stories

“At Jow, our app is transforming grocery shopping and meal planning, providing an easy and efficient experience to build meal plans and buy the ingredients easily. With that, we need to deliver the most innovative, efficient, customisable and secure payment experiences” said Antoine Maillard, CTO and co-founder at Jow.

“We’re proud to partner with to integrate payments and card issuing to provide that innovative experience. We use bespoke, single-use, virtual cards which can have specific value limits and expiry dates, which not only makes it easier for our customers to get their groceries, but helps prevent fraud and easily manage our supply chain. We can also find new revenue streams through integrating card issuing with the wider payments value chain, and deliver joined up funding of cards to optimise cash flow. We’re excited about this and many future innovations we can build together”.

A $121billion opportunity

Revenue from embedded finance is expected to reach $121billion by 2029 in the UK and Europe. This is a 187 per cent increase from 2022. Globally, experts predict the sector will be worth close to $7.2trillion by 2030. Embedded finance is becoming increasingly popular as consumers are no longer tied to banks for financial products and are increasingly looking to brands they trust. Businesses that capture this market will unlock new revenue streams and build customer loyalty.

And it’s not just fintechs or big tech companies. Global brands and sectors like online travel, marketplaces, loyalty and expense programmes and digital banking are all taking advantage of the lower barriers to entry. Creating card programs that move money in creative ways.

Meron Colbeci, CPO at, said: “Card issuance and embedded finance has exploded over the past few years as sectors like online travel, marketplaces and digital banking use payments to stay at the heart of their customers’ financial lives. Issuing is built on open, flexible APIs that mean businesses can create purpose-built card programmes, enhance cash flow and unlock new revenue opportunities.”

“Our latest product is built for businesses looking for a modern and bespoke payment experience for their customers. Those that want to build brand loyalty. And lastly, those that want to provide customers with new ways to manage, control, spend, and move money in a digital world.” Issuing is the latest solution from as it builds out its Payments Plus offering. It follows on from recent launches like:

  • Fraud Detection Pro. Helping merchants combat fraud and optimise their revenues.
  • Integrated Platforms. A fully flexible, bespoke solution to support marketplaces and sellers in an evolving digital economy.
  • Authentication.


  • Francis is a journalist and our lead LatAm correspondent, with a BA in Classical Civilization, he has a specialist interest in North and South America.

Related posts

Following Blockchain from Cryptocurrency to Corporate Enabler

Mark Walker

London Fintech Yordex Adds Smart Cards to Suite of Software

Mark Walker

Data Growth to Double Power Demand of Data-driven Technology by 2030, says ING

Mark Walker