Europe Fintech

Charlotte Crosswell Steps Down as CEO of Innovate Finance

Innovate Finance, the industry body representing UK fintech, has announced that Charlotte Crosswell will step down from her position as Chief Executive Officer in May 2021.

Janine Hirt, Innovate Finance’s Chief Operating Officer, will take over from Charlotte as Interim CEO from 1st May 2021.

Charlotte Crosswell, Innovate Finance CEO

Charlotte was appointed as Innovate Finance’s CEO in 2017 and has since played a pivotal role in its efforts to accelerate the UK’s leading role in financial services by directly supporting the next generation of technology-led innovators.

This included leading Innovate Finance’s contribution as co-Secretariat to the landmark Kalifa Review, which set out a plan for the UK to retain its global leadership in fintech by helping the country’s financial technology firms to scale up, access the talent and finance they need, and deliver better financial services.

Charlotte Crosswell, CEO of Innovate Finance, said:“After nearly four years as CEO of Innovate Finance, the time has come for me to step aside. It has been a privilege to lead the UK’s fintech industry body through a period of tremendous growth, which has seen our members scale globally and the sector cement its position as a world leader.

“I have thoroughly enjoyed working with all our members, the government, regulators and the wider global ecosystem, to champion the innovation taking place in our financial services sector and lift the profile of Innovate Finance to be the voice of UK fintech.

“The recommendations of the recently published Kalifa Review herald the start of an exciting period of growth for both UK fintech and Innovate Finance. The strategy defined in the review will accelerate significant opportunities to move the sector forwards as the industry matures.

“With the Kalifa Review complete and the increased profile of the fintech sector and our members, it feels the right time to hand over the reins. Fintech and Innovate Finance have a significant role to play in the next phase of our financial services innovation, and I am looking forward to staying close to the sector.”

Janine Hirt, Chief Operating Officer and incoming interim CEO of Innovate Finance said: “I am honoured and hugely excited to lead Innovate Finance into a new phase, building on the great work undertaken by Charlotte. As UK fintech has strengthened and matured, it has contributed to creating a fairer, more inclusive and efficient financial services sector. I look forward to working closely with our amazing IF team, our members, Government, regulators and the entire ecosystem, to ensure the UK retains its world-leading position in financial innovation.”


  • Polly is a journalist, content creator and general opinion holder from North Wales. She has written for a number of publications, usually hovering around the topics of fintech, tech, lifestyle and body positivity.

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