flexible payments
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Cause for Concern as Flexible Payments Not to Be Introduced in UK B2B Firms Until 2026

Research published by Kriya, the new name for fintech platform MarketFinance, shows that the leaders of UK B2B firms do not plan to offer ‘buy now, pay later’ (BNPL) terms on their e-commerce sites for another 3.23 years. This is despite 92 per cent of them having heard of the term embedded finance.

Kriya is able to deploy its B2B flexible payments solution in just four weeks. This means that businesses are missing out on a host of key benefits. The severity of this is clearly seen when their peers that have already moved ahead experience more success.

The UK Embedded Finance Index: A snapshot across four B2B sectors reveals the top five benefits reported by surveyed firms to be: improved customer experience (30 per cent), faster new customer onboarding (28 per cent), more efficient internal operations (27 per cent), improved cash flow (27 per cent), and increased sales volume (26 per cent).

Samuel Hunt, co-founder and CEO of Materials Market
Samuel Hunt, co-founder and CEO of Materials Market

One such firm is Materials Market. The platform connects trade buyers and suppliers in the construction industry to find the best prices and delivery times. In the first month after integrating Kriya Payments, Materials Market saw a 579 per cent increase in trade credit transaction volume.

It also saw a 186 per cent increase in trade credit order value after two months. The company expects embedded credit sales to grow to around 50-60 per cent of total transactions on its platform.

Success story

Samuel Hunt is the co-founder and CEO of Materials Market. He said: “We’ve seen significant growth in sales volume and order value since partnering with Kriya to offer credit on our platform. Suppliers like being paid upfront and buyers value being able to pay in instalments. The ability to automate and scale the provision of credit is hugely efficient for our business.

“The overall experience working with the Kriya team has been great. They’ve been a true end-to-end partner with us at every step of the journey. We expect the majority of transactions on Materials Market will soon involve this form of payment option.”

Anil Stocker, CEO and co founder, Kriya
Anil Stocker, CEO and co founder, Kriya

Commenting on the findings of the UK Embedded Finance Index, Kriya’s co-founder and CEO Anil Stocker said: “These findings highlight a worrying lack of urgency among B2B firms to offer flexible finance and payment options like ‘buy now, pay later’ to their customers. These tools are now readily available and can be deployed in a matter of weeks. They can provide a cost-effective way to improve customer experience, operational efficiency, and cash flow.”


  • Francis is a journalist and our lead LatAm correspondent, with a BA in Classical Civilization, he has a specialist interest in North and South America.

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