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Britain’s Broken Credit Model Addressed in Klarna’s Latest #WhyPayInterest Campaign

The global banking, payments, and shopping service Klarna has launched a major new nationwide campaign entitled #WhyPayInterest. The campaign, which will run across both online and in-print channels, highlights the key differences between Buy Now Pay Later products and traditional credit cards in the UK.

In 2020 alone, Brits paid £5.7 billion in credit card interest and fees to outdated and archaic credit providers. Those that used zero-cost Buy Now Pay Later options instead, such as Klarna’s ‘Pay Later’ products, saved £76 million in interest payments during 2020 – the equivalent of £144 every 60 seconds. #WhyPayInterest shines the spotlight on traditional finance providers, challenging outdated business models and products that don’t serve consumers’ best interests.

The campaign is activated nationwide by Klarna, and includes major advertising spots such as Piccadilly Lights, as well as 400 taxis, and full-page slots in national newspapers such as The Guardian, The Sun, The Times, The Daily Mail, and The Financial Times.

WhyPayInterest launches following a year of significant growth in the UK for Klarna, with over 14 million customers and 13,000 retail partners. The fintech has also recently announced plans to double its UK headcount to 400 over the next year after moving into new offices.

Sebastian Siemiatkowski, CEO, Klarna
Sebastian Siemiatkowski, CEO, Klarna

“Traditional banks and card companies have been overcharging customers for far too long. Last year they made £5.7 billion in credit card interest alone,” comments Sebastian Siemiatkowski, CEO of Klarna. “That’s why we launched #WhyPayInterest, to highlight the massive amounts of interest and fees charged by traditional credit providers. At Klarna we offer a smarter way to shop, bank, and pay, which is free and fair for consumers.”

“Buy now pay later saved UK consumers £76 million in credit card fees in 2020, and those savings will grow in 2021 as more and more consumers say ‘no thanks, old banks!’” Sebastian closed.


  • Tyler is a fintech journalist with specific interests in online banking and emerging AI technologies. He began his career writing with a plethora of national and international publications.

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