If competition breeds excellence, what does collaboration create? This is the question put forth by crowdfunding service Bloomio as they introduce their revolutionary partnership programme which shares resources between corporations and startups for the first time.
The partnership programme, which launched in September, sees corporations provide eight hours per month where they share their knowledge with selected startups. In these sessions, corporate employees bring structured knowledge while startup owners address the challenges raised with their fresh approach to contemporary business.
The idea is to create an environment where both sides complement one another. Startups have flexibility and the “can-do” attitude, while corporations contain the wealth of knowledge that it takes to make a large, successful enterprise. Success could come from the fresh perspective of the startup, or the sage wisdom from the big business.
Bloomio’s partnership programme seeks to bring out the best in both sides of business – through out-of-the-box ideas between corporation and startup, motivating employees who tackle new challenges and the brand boost that comes from engaging fresh perspectives.
Bloomio chief marketing officer Francesco De Santis said the company is creating a territory where both startups and corporations can benefit and grow.
“Cooperation makes more sense than competition – especially in the case of startups and corporations. These two styles of businesses occupy opposing ends of the spectrum. Putting the two together in a room to work through their business problems and business successes works to inform the other side with a fresh way of doing things,” he said.
Cooperation between startups and corporations in the programme will only be established between organisations operating in non-directly competing industries, unless the corporation is also an investor in the startup, and with no connections with direct or indirect competitors.