BharatX, a ‘white label’ credit enabler for e-commerce merchants, has partnered with online men’s clothing brand Snitch. The partnership will see Snitch begin to offer buy now pay later (BNPL) services.
The Snitch clothing brand can now offer a new ‘SnitchPay’ feature powered by BharatX to enable customers to pay for purchases in three instalments. The offering adds no extra cost or interest, hoping to attract greater numbers of customers with the convenience.
Snitch customers now have the option to pay one-third of the total bill when completing their order. The BNPL offering then asks for the remainder of the payment across the following two months.
All transactions are made through a secure gateway, with all communication taking place via Whatsapp. BharatX also explained that it plans to give its ‘Pay-in-3’ offering as an option to D2C and fintech companies.
BharatX aims to provide easy integration of its embedded credit offering, to enable companies to increase order conversion and customer retention. The company aims to verify new companies looking to add the plugin to their platform in less than five minutes.
BharatX’s BNPL offering
Mehul Nath J, CEO and co-founder of BharatX, commented on the partnership. He said: “We are delighted to announce our partnership with Snitch – a brand that is gaining immense popularity amongst customers. For those wishing to purchase on Snitch, our ‘Pay-in-3’ feature via the Shopify plug-in empowers them to fulfil their aspirations without having to worry about spending a lump sum amount at once.
“At BharatX, it is our aim to empower every citizen with the credit they need and help them fulfil their desires. Our Pay-In-3 feature is making that possible, and will also be instrumental in driving more sales and enhancing the selling power for the other merchants listed on Shopify.
“It is our aim to provide consumers of every large brand a premium experience like Snitch did. We are very excited to embark upon this new journey and look forward to bringing about a change with this partnership.”
The India-based fintech company was founded in 2020 and also provides pay later for food delivery and payment apps. Bharat X also offers postpaid features for ride-hailing apps.