Covid Retail Banking
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Banks Expected to Return to Pre-Covid Performance Levels Within 3 to 5 Years; Finds Kearney Analysis

Analysis from global consultancy partnership Kearney has found that the performance of retail banks is likely to return to pre-pandemic levels within three to five years, although profitability will remain under pressure in the next two years.

Now in its 12th year, Kearney’s European Retail Banking Radar is an annual analysis of the pan-European retail banking market, tracking 89 retail banks in 22 European markets, comprised of 51 banks in Western Europe and 38 banks in Eastern Europe. This year’s instalment looks at how retail banks have fared against the disruptions caused by Covid-19 and looks forward to how the sector’s recovery may be shaped.

The report emphasises that risk mitigations such as Government support and proactive risk management successfully softened the anticipated blow. Nevertheless, one in 10 banks reported losses, and the average profit per customer declined 30%. Overall, 70% of banks generated an average profit per customer of under €100, compared with the 40% of banks the year before.

Further, 19 of the 22 countries analysed reported an income decrease compared to 2019 levels, with UK banks reporting the highest decline of 10%.

The past five years have also seen banks take action to reduce operational costs. On average, headcount has been reduced by 9% and branch networks by 19%. The top 20% of European banks have reduced their employees by 16%, branches by 26%, and have seen their cost-income ratio improve from 65% to 60%. That said, the bottom 20% of banks have seen their cost-income ratio increase to 68% from 53% – a significant underperformance.

Simon Kent, Partner and Global Head of Financial Services, Kearney
Simon Kent, Partner and Global Head of Financial Services, Kearney

“There’s no doubt that the Covid-19 crisis has had a significant impact on retail banks, but the fallout has been less severe than last year’s prediction,” comments Simon Kent, Partner and Global Head of Financial Services at Kearney. “This is largely due to the interventions that were put in place, with many lessons learned from the global financial crisis. We predict that European banks will return to pre-Covid performance within 3 to 5 years but increasing profitability will require cost reductions of €35-45 billion during this time.

The trajectory of European retail banking has certainly changed, but as we adapt to the ‘new-normal’, European economies will recover, and banks will have the opportunity to become the engine of the recovery. Unlike with the financial crisis, retail banks have regained clients’ trust by providing financial support through successive lockdowns. As such, we anticipate that the European banking sector will be in the position to drive recovery and emerge stronger and better in the wake of Covid-19.”


  • Tyler is a fintech journalist with specific interests in online banking and emerging AI technologies. He began his career writing with a plethora of national and international publications.

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