The general consensus towards digital finance is largely positive, as represented in a new study by UnaFinancial. And with the audience satisfaction rate experiencing such a high, it appears that customers are now ready to comprehensively master digital finance.
The survey has highlighted a promising level of general satisfaction with the current availability and capabilities of digital banking services, with 87% of respondents stating that they were definitely/likely satisfied with digital lending services. 50% of customers announced their use of instant transfers, whilst 50% have used digital bank accounts.
These figures correlate with the recent findings of Graphical Research, which showed how POS terminals in the APAC market are forecast to exceed $40billion by 2026.
Despite the positive feedback, the current level of online financial services penetration is still insufficient, according to respondents, and who have stated that they would like to see their digital financial experience extended.
When choosing the aspects that borrowers are most lacking today, “functionality” topped the list with 27%. Other important factors were an increase in speed (21%), convenience (14%), stability and quality of work (13%).
When asked what digital financial services respondents would like to integrate into their lives and use more effectively, 26% identified instant bank transfers and 26% chose virtual credit cards. 73% of respondents indicated that they were prepared to exclusively utilise digital financial services.
Commenting on the survey results, analysts at UnaFinancial added: “The most commonly selected services from the survey are already included in the digital banking functionality. Notably, between 8% and 11% of the survey respondents said that they want to try all the suggested options – investments, telemedicine, insurance, etc.
“The large number of respondents interested in online financial services can be viewed as an indicator of customers’ willingness to move to digital proficiency. Digital banking has a strong presence in the Philippine market, but is still in its infancy. It can indeed grow rapidly and attract even more consumers in the near future, which is proven by users who adopt a more holistic approach to their personal finances.”
Continue reading: Indonesia and China have the highest bank customer satisfaction score globally.
Tyler is a fintech journalist with specific interests in online banking and emerging AI technologies. He began his career writing with a plethora of national and international publications.
Tyler Pathe
The general consensus towards digital finance is largely positive, as represented in a new study by UnaFinancial. And with the audience satisfaction rate experiencing such a high, it appears that customers are now ready to comprehensively master digital finance.
The survey has highlighted a promising level of general satisfaction with the current availability and capabilities of digital banking services, with 87% of respondents stating that they were definitely/likely satisfied with digital lending services. 50% of customers announced their use of instant transfers, whilst 50% have used digital bank accounts.
These figures correlate with the recent findings of Graphical Research, which showed how POS terminals in the APAC market are forecast to exceed $40billion by 2026.
Despite the positive feedback, the current level of online financial services penetration is still insufficient, according to respondents, and who have stated that they would like to see their digital financial experience extended.
When choosing the aspects that borrowers are most lacking today, “functionality” topped the list with 27%. Other important factors were an increase in speed (21%), convenience (14%), stability and quality of work (13%).
When asked what digital financial services respondents would like to integrate into their lives and use more effectively, 26% identified instant bank transfers and 26% chose virtual credit cards. 73% of respondents indicated that they were prepared to exclusively utilise digital financial services.
Commenting on the survey results, analysts at UnaFinancial added: “The most commonly selected services from the survey are already included in the digital banking functionality. Notably, between 8% and 11% of the survey respondents said that they want to try all the suggested options – investments, telemedicine, insurance, etc.
“The large number of respondents interested in online financial services can be viewed as an indicator of customers’ willingness to move to digital proficiency. Digital banking has a strong presence in the Philippine market, but is still in its infancy. It can indeed grow rapidly and attract even more consumers in the near future, which is proven by users who adopt a more holistic approach to their personal finances.”
Continue reading: Indonesia and China have the highest bank customer satisfaction score globally.