There is a strong appetite amongst consumers for easier-to-use login experiences; according to human-centric security and privacy company 1Password – which has released its ‘Preparing for a Passwordless Future’ report.
Around 65 per cent of consumers revealed they would be open to using new technology that makes their lives simpler. Meanwhile, 80 per cent of consumers say they care about their online privacy and actively take measures to protect it. The report suggests a belief exists that more options should be available, other than using passwords, for enhanced security and ease.
Part of this attitude may come from the fact that 70 per cent of consumers said that having to remember or reset their password has become a regular annoyance. At the same time, 77 per cent of consumers explained they would like a more secure way to log in to accounts.
It may well be time to leave passwords in the past. Eighty-two per cent of security breaches involve a human element, including phishing attacks, stolen credentials, and errors. 1Password suggested that a transition to passkeys will render these types of attacks obsolete and help reassure the 91 per cent of consumers worried about data breaches.
This passkey suggestion may be a good one despite just 25 per cent of consumers reporting that they’ve heard the term ‘passwordless’. In fact, the report reveals 58 per cent of consumers signalled interest in being able to sign in without the use of passwords.
Time for evolution?
Jeff Shiner, CEO of 1Password, explained why it’s time for additional solutions that make for a better user experience. Shiner said: “Convenience shouldn’t come at the expense of security. Technology should make our lives easier, but logging into the apps and services we use daily has become extremely complicated. It’s time to push for solutions that provide a great user experience without sacrificing security.
“People are already interested in passwordless technology; ongoing education on how passkeys are good for security, revenue, and usability will unlock a new, safer, and more enjoyable passwordless era.”
Andrew Shikiar, executive director and CMO of the FIDO Alliance, said: “Passwordless technology brings great benefits for companies and their customers alike—making it easier to securely access online services while greatly reducing fraud and user frustration. This has been the mission of the FIDO Alliance since day one, with authentication experts from hundreds of companies, including 1Password, collaborating to make this vision a reality with passkey sign-ins.”
