Seamless Middle East 2022
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Amazon Payment Services’ Participates at Seamless Middle East 2022 to Engage MEA Fintech Communities

Amazon Payment Services, a digital payments company operating across the Middle East and North Africa (MENA), participated in Seamless Middle East 2022. Amazon Payment Services leaders addressed an audience of fintech and online retail innovators, startups, and business leaders to discuss innovation and shed light on how customers will dictate the future of payments. Amazon Payment Services’ participation at Seamless falls in line with its commitment to engage with and foster the fintech, online retail, and wider business communities across MENA.

Amazon Payment Services supports merchants beyond payments through its extended services portfolio, advanced technologies and value-added services, as well as a strong and growing network of partners throughout the region. A key Amazon Payment Services solution featured at Seamless Middle East 2022 was Installments, a highly targeted and tailored offering proven to increase sales by 10-15 per cent across average basket sizes. Also showcased at the event was PrivateLink, a multi-pronged solution designed to increase security, improve the payment experience and success rate, as well as reduce data egress costs for merchants.

During his presentation titled “The Customer Will Dictate the Future of Payments”, Peter George, managing director of Amazon Payment Services, highlighted an alternative lens through which the industry can view the future of payments, placing the shopper, rather than the retailer or technology provider, at the centre of innovation.

Peter said: “With a customer-obsessed philosophy sitting at the core of Amazon Payment Services, our endeavour has been to relentlessly craft a more convenient, seamless, and secure payment experience which addresses the needs of the customer. By innovating on behalf of our merchants, and facilitating local and global payment methods, we enable them to focus and grow their core business, while expanding to new countries with more ease. We are excited to be at the forefront of a wave of innovation in the region’s payment sector, led by customers, governments, and fintech startups. Leveraging our Amazon Fintech Lab located in DIFC, we aim to drive the discussion further while continuing to foster innovation around digital payments.”

Commenting on the thriving fintech sector in the UAE, he added: “Over the next five years, we expect to see payment methods including digital wallets, Buy Now Pay Later solutions, Installments, digital currencies, and open banking continue to gain adoption not only in the UAE, but across the region.”

Omar Halabieh, head of technology of Amazon Payment Services, also participated in a keynote panel at Seamless Middle East 2022 which discussed “Empowering Global Commerce with a Smart Ecosystem and Sustainable Infrastructure.” As part of the panel, Omar highlighted how companies can build their global digital commerce strategy, while providing a superior localised customer experience through the use of technology.

During the session, Omar said: “When customers engage with a global brand, they expect a consistent yet localised experience across countries, regardless of where they are based. At Amazon Payment Services, we offer a suite of payments services that enable businesses to scale to new geographies, both quickly and effectively, while providing their customers with access to localized, simple, affordable, and trusted payment experiences.”

Testament to the company’s efforts in the digital payments space, Amazon Payment Services was also awarded with the ‘Best Customer Experience and Engagement’ title, during the Seamless Middle East 2022 award ceremony.

Driven by its mission to empower and safeguard online businesses, Amazon Payment Services facilitates millions of secure transactions across the region as it continues to foster innovation for the digital payments industry in MENA.


  • Francis is a journalist and our lead LatAm correspondent, with a BA in Classical Civilization, he has a specialist interest in North and South America.

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