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Building a brand and developing an online presence is a critical factor for anyone who is looking to survive in the competitive modern world. Be it for yourself or for your company or brand, in a world of short attention spans and massive amounts of content, how can you ensure that you can stand out from the crowd and be heard above all the digital noise and chaos?
They will tell you that it isn’t easy to do, and they are right, but what they won’t tell you is that with a bit of focus, a willingness to learn and being prepared to make some mistakes, you can achieve quite a lot by yourself. If this is something that you are wanting to try, then here are a few tips to help you on your way.
There is a lot of information online
The internet is a place where almost anything can be found and there is certainly a lot available about digital marketing Australia, search engine optimisation or social media. If you are determined to go it alone and build your brand without the aid of an agency, spend as much time as possible perusing platforms like YouTube and Wikipedia to find the answers that you need. These are all free resources, and while they might not be comprehensive or good enough to land you a degree, they will set you on the path to getting the basics right. Along with this research, look to participate in some paid courses on a platform like Udemy.
Create a plan
Make sure that you make a plan before you start anything. If you were to work with an agency they would spend a lot of time coming up with a digital marketing strategy or blueprint. You need to do the same. If you don’t have a plan that includes the brand positioning and a content calendar, then you are going to find yourself getting pulled all over the place very quickly. Come up with a plan in the calm, objective light of day and then implement it. Digital marketing is not best done when flying by the seat of your pants.
Don’t be afraid to ask
There are plenty of experts out there and most will be happy, even flattered to answer the questions that you might have. So, ask for advice wherever and whenever possible. This is even something that can be done via social media platforms – you might be surprised by the quality of the answers that can be generated from the hive brain that is the internet.
It is easy to see what is working
One of the best things about the internet and digital marketing is that it is easy to measure and track things. Tools like Google Analytics and others can track all sorts of touch points and metrics, allowing you to see which campaigns or strategies are getting the best return for their efforts and spend. And don’t be a martyr, as much as it is important to have a strategy and a plan, you must also assess it regularly. If something is not working, then change it – the analytics will let you know if you are on the right track or not.