epay Australia Pty Ltd, a wholly–owned business segment of Euronet Worldwide, Inc., announced Alipay+ will be activated in some 8,000 epay retailers. This will include the Australian luxury department store David Jones. epay Australia’s retailers will have access to the Alipay+ e–wallet partners. This includes AlipayHK (Hong Kong SAR, China), GCash (The Philippines), Kakao Pay (South Korea), TrueMoney (Thailand) and Touch ‘n Go eWallet (Malaysia) in the first quarter of 2023.
The Alipay+ marketing solution will also enable merchants to create promotions. Additionally, it will distribute digital coupons and discount offers directly to those e–wallet super apps users in their respective markets. All at the same time achieving better marketing efficiency and scalability.
Alipay+ integration offers significant potential for retailers
Alipay+ captures digital–first customers and makes it easier and more convenient for merchants to serve users of Asia’s digital payment service providers. Especially with the one–stop integration feature provided by Alipay+ payment services. Merchants can access all existing and later-onboarded digital payment methods. These are brought by the solution through a unified interface and standardised business rules. This is all possible without additional technical adaption.
“Leveraging on our long–standing partnership with epay Australia Pty Ltd and Alipay’s established merchant coverage and reputation, we are very happy to introduce Alipay+ solutions to vast merchants in Australia, making it easier and more efficient for them to engage with consumers from Asia,” said Danny Chung, general manager of Ant Group Australia, New Zealand and Korea.
Payment diversity and process efficiency for retailers
epay Australia retailers can immediately start accepting overseas mobile payment methods powered by Alipay+.
“We are very excited to extend our alternative payments suite by adding Alipay+ to the fold. It will enable our retailers to take payments from tourists coming from a wide variety of new Asian destinations. This includes the Chinese mainland, Hong Kong, Korea, Malaysia, Thailand, and the Philippines,” said Matthew Blayney, country managing director of epay Australia and China.