Air Europa, the third-largest Spanish airline, has shared the level of success it has enjoyed since integrating split payment technology from Hands In into its website offering in June 2024.
Through its split payment offering, Hands In enables Air Europa customers to divide ticket costs between multiple travellers or credit cards at checkout. Since launching the feature, Air Europa revealed it has generated over €3.8million in incremental revenue, as well as more than 15,000 unique profiles using the technology.
With Group Payments, users can divide the payment of the transaction between several people, personalising the amounts and making it more accessible to deal with this type of expense, even generating payment links.
The partnership opportunity arose as Air Europa looked to extend the options it offered customers, in an aim to better customise its shopping experience. Now, the airline says the payment option has performed especially effective for group trips, contributing over €1.6million in incremental revenue and achieving an 87.8 per cent conversion rate when the lead booker pays with the first card.
“These solutions represent a further step in the line we have set ourselves of helping the user to decide how they want their trip to be which is part of our campaign slogan ‘Tú Decides’ (‘you decide’),” said Yago Casasnovas, head of payments, fraud prevention and distribution at Air Europa. “The possibility of splitting payments between several people or cards makes shopping easier and further reduces the barriers to flying.”
A solution for declined payments?
Hands In also provides a multi card payment option, enabling customers to spread the cost of a purchase over several different cards. This solution becomes available when Hands In receives the decline code from the acquirer due to insufficient funds. In this situation, Hands In sends a pop-up to the customer, enabling them to retry the transaction using two cards instead of one. This feature recovered €2.4million in revenue and sees a conversion rate of 95.1 per cent.
“We are delighted with the results Air Europa can achieve by implementing Hands In solutions natively in its payment process,” explained Samuel Flynn, founder and CEO of Hands In. “Our goal now is to continue to help the company deliver an excellent customer experience with other split payment innovations that can contribute to this goal.”
The airline now plans to add multiple payment options – starting with PayPal – enabling users to combine credit cards, PayPal, and debit cards when splitting payments and instalment payments. It is also looking to introduce loyalty points, enabling travellers to spend points alongside other payment methods, further enhancing convenience and personalisation in the customer experience.
