Adyen, the payments platform, has announced the expansion of its network to a number of major African markets, further increasing its capability to offer key payment methods around the world through a partnership with Cellulant – Pan-Africa’s financial technology company.
Adyen’s move into Africa highlights how its single payment platform can drive growth with one integration and no extra contracts. By partnering with Cellulant the processor of over 12% of Africa’s digital payments, Adyen will have access to 40 mobile money operators, over 600 local & international merchants and over 120 banks in Africa with just a single integration to Cellulant’s payment platform. This partnership will provide Adyen with further access to a potential addressable consumer base of over 220M who use either debit/credit card, mobile money or mobile banking payment options.
“We are happy to extend our payments capabilities to Adyen and their customers. This presents a growth opportunity for global businesses who are looking to accept all forms of payments in Africa. In the next three to five years, 5 out of the top 10 world’s fastest growing economies will be in Africa and with a population of 1.2B- this is the right time for global businesses to be looking at Africa,” said David Waithaka, Cellulant Chief Business Officer for Global Payments. “This partnership with Adyen is in line with Cellulant’s mission to connect businesses and their customers to a single payments platform that allows them to make and receive payments across the continent.”
Merchants that wish to accept payments in Africa can now access key local payment methods via Adyen such as M-Pesa, Airtel Money, Equitel, Tigo Pesa and MTN Mobile Money, as well as several online and mobile banking payment methods. This comes next to the existing gateway capabilities Adyen offers for credit card processing in countries such as South Africa, Nigeria, Morocco and Egypt.
“We are excited to extend our payment capabilities into key African markets. With Adyen, businesses can cater to local expectations and needs, wherever their customers are,” said Roelant Prins, CCO at Adyen. “Eliminating boundaries across channels and geographies will help our customers’ businesses to expand by making these markets more accessible.”
Adding these key payment methods extends the capabilities of Adyen’s global payment methods offering, which already extends across North America, Europe, Latin America and Asia Pacific.