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Abu Dhabi Hosts eSports Series to Capitalise on Gaming Industry’s $200bn Value

Flash Entertainment and Abu Dhabi Gaming (AD Gaming), a collaborative initiative created to support all areas of gaming and eSports industry growth, have announced a game-changing collaboration as strategic partners, with the launch of a mega quartet of eSports tournaments in Abu Dhabi.

With a substantial cash prize pool and other prizes on offer, the series, a first-of-its-kind in the UAE, will kick off with an epic DOTA2 showdown in July, followed by a PUBG tournament in August. All eyes will be on Fortnite in September, before a hotly anticipated series finale of FIFA22 in October.

With the global gaming industry accelerating at a rapid pace and on course to surpass $200billion by 2023, this landmark series will build on AD Gaming’s goal to create a thriving gaming ecosystem and reinforce Abu Dhabi’s position as a leading global destination for world-class events.

John Lickrish, CEO, Flash Entertainment, said: “As leaders in the region’s entertainment sector we are constantly striving to introduce innovative solutions, leveraging our vast experience and latest entertainment technology, while providing a platform for the region’s emerging talent.

“This announcement is a big step in an exciting new direction for the region’s entertainment ecosystem. Through our partnership with AD Gaming these events will lay solid foundations for the gaming and eSports community in Abu Dhabi, the UAE and wider region to flourish, testing and developing their skills against established eSports stars.”

Sultan Al Riyami, Head of Gaming Operations for AD Gaming, added: “Following the launch of AD Gaming, we are excited about the launch of the first DOTA2 tournament in Abu Dhabi. The upcoming tournaments are proof of Abu Dhabi’s capabilities to develop and bring world-class eSports entertainment to the UAE. This really is a game-changer for the industry. All eyes will be on Abu Dhabi for these events featuring iconic titles and, with the collaboration of our partners, this will be a mega series. We look forward to hosting some epic battles between eSports rising talent.”

Alongside bragging rights and the cash prize fund, other incentives up for grabs include PS5s, FIFA Ultimate Team points, and flights to international destinations courtesy of Etihad Airways, the Official Airline Partner for the tournament series.

Amina Taher, Vice President Brand, Marketing and Sponsorships, Etihad Airways, said: “As the pandemic has taught us, technology and gaming are fast growing industries, and at Etihad we’re excited about being one of the first airlines to tap into this sphere. It provides us with a strong platform to engage the younger generations who are so passionate about gaming. We’re looking forward to playing our part in building the gaming industry in our home city, Abu Dhabi.”

eSports fans and followers will also have the chance to win prizes stay up to date on event news and how to attend virtually by following Flash Entertainment and AD Gaming on social media.


  • Francis is a journalist and our lead LatAm correspondent, with a BA in Classical Civilization, he has a specialist interest in North and South America.

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