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7-Eleven Introduces In-App Wallet to Give Customers Gives a New Contactless Payment Option

The 7-Eleven Wallet, 7-Eleven, Inc.’s new app-based mobile wallet offers all customers — including those who would like to load cash — a true contactless, convenient way to pay nationally at participating US stores.

As contactless payment continues to see record adoption,  7-Eleven has become the latest well-known company to join the fray. With its new contactless, in-app, mobile-wallet, its customers can securely load funds to use upon checkout using cash, debit, and credit cards, Apple Pay, Google Pay, and prepaid 7-Eleven gift cards. Cash must be loaded in-store at the register, while other payment methods can be loaded in the app. Users are not charged any loading or transaction fees and incur no interest fees like credit cards charge.

“7-Eleven Wallet meets the needs of customers looking for convenient, contactless ways to shop and pay during this unprecedented global pandemic,” says 7-Eleven President & CEO, Joe DePinto. “Cash customers want to participate in the growing digital payment ecosystem. 7-Eleven Wallet gives them access to touchless payment along with deep value loyalty offers.”

The 7-Eleven Wallet is the newest feature in the 7-Eleven app, and another example of how the established retailer is embracing digital transformation, and positioning its business to serve the next generation of consumer. Now, members can also earn and shop with points, get exclusive offers, redeem rewards for free merchandise, and pay in one easy step, simply by scanning the barcode in the app.

“We are an engine of innovation, constantly pivoting and changing to offer first-of-its-kind and best-in-class solutions as customers’ needs evolve,” says 7-Eleven Sr. Director of Product Management Sajjad Khan. “7-Eleven approaches every new idea focused solely on how it makes our customers’ days easier. We want the 7Rewards loyalty program to offer customers extreme value for every dollar spent at their local 7-Eleven store as well as innovative capabilities that enable a fast, frictionless shopping experience.”

7-Eleven, Inc. was founded in 1927 as an ice house storefront in Dallas. From 1928-1946 it was named Tote’m Stores. In 1946,  it changed its name to “7-Eleven” to reflect the company’s new, extended hours, 7:00 am to 11:00 pm, seven days per week. Over the years it has grown to operate, franchise, or license more than 71,800 stores in 17 countries, including 12,000 in North America.

Author

  • Managing Editor, North America at The Fintech Times

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