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What is InMyBag?

With the recent new wave of startups challenging the status quo in industries such as insurance, it’s interesting to look at InMyBag the latest business to be born out of Hambro Perks, the new and innovative protection service built around the specific needs of mobile professionals, providing a solution to the archaic services traditionally offered by insurers.
The InsurTech startup’s focus is customer service and turning the experience from a lagging disservice to a system of emergency assistance. InMyBag is part of a group of startups, which includes Monzo Bank, that is using new innovations to change existing business models.
The new streamlined model will have the consumers lost or stolen belongings replaced within 4 hours, no question, wherever you are in the world. The company is being Spearheaded by Iain Harper, who lead the digital transformation at Zurich Insurance Group, before setting up InMyBag. Iain Harper, CEO of InMyBag says that “We built InMyBag because people kept telling us that they needed a recovery service they could trust…time and time again we heard stories of people being let down by insurance when they needed it the most. InMyBag was created by people who care about the quality of their work, who value trust and simplicity and is thus targeted at people, like them, that want things that just work.”

For years, insurance providers have been running on services that no longer serve modern living; InMyBag joins a new wave of brands, using technology to disrupt and provide easy solutions. InMyBag is not an insurer, it is a customer based recovery service that is centered around you.

To offer such an effective and immediate service, InMyBag has partnered with heavyweight companies, Amazon and Apple to ensure customers are back on track whatever the situation. As well as protecting all of your physical belongings, InMyBag also offers Crashplan, the industry-leading data recovery service, which unlike many commonly-used programs, automatically backs up all data stored on a computer.

Customer service has been built into InMyBag’s DNA – once you lose or break your belongings the process is quick and easy. Gone are the days of spending hours on the phone to insurers, InMyBag operates an alternative messaging service where there will always be someone from a team of customer care experts to help with claims. Additionally, whether you’re in chaos in Cancun or having trouble in Tunisia, InMyBag covers your belongings for up to 3 months a year when you’re travelling abroad.

Co-working space is the office of the mobile individual, so it doesn’t make sense that stuck in the past insurers don’t cover laptops if they are stolen in such a place. InMyBag understands the millennial individual is always on the go and could be in a different office every week, so even if the loss or stolen item was caused by the individual InMyBag will have it covered.

About Iain Harper

Iain’s varied career started at leading medical insurer MPS, developing their first online presence. He has spent time working with the influential Government Digital Service on the widely lauded and ran a small boutique agency based in Nottingham where he worked with influential clients like the BBC. Moving back into insurance Iain spent four years in charge of digital transformation at Zurich Insurance Group, before being headhunted by leading investment firm Hambro Perks to lead the launch of InMyBag.

About Hambro Perks

Hambro Perks is an incubator and investment company focusing on fast growing companies that disrupt and make lives easier, backing great people with a clear vision and high energy. Founded and run by avid entrepreneurs Rupert Hambro and Dominic Perks in 2013, Hambro Perks helps start-ups using SEIS and EIS structures in businesses from travel and gin to laundry and dry cleaning, alongside other disruptive technology businesses.


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