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360F and Fi Life Launch Online Needs Profiler for Users to Self-Discover Financial Needs

Singapore-based fintech company 360F and Fi Life, a Kuala Lumpur-based online life insurance distributor, have collaborated to introduce the new 360-NeedsProfiler to the Malaysian market. This online tool allows users to self-discover their financial needs based on Malaysian demographic and mortality data and 360F’s personalised prediction algorithms.

Choosing suitable protection and investment products can seem daunting to many consumers. Product comparisons are difficult, especially when protection elements are combined with investment ones.

With the 360-NeedsProfiler, by answering nine non-intrusive online questions, users will receive a succinct customised report that quantifies in percentage terms what are the most important protection needs of the user, whether be it life, critical illness or disability protection. The fourth dimension is the wealth accumulation needs of the user. Armed with the 360-NeedsProfiler, consumers can seek out separate protection and investment plans that address their greatest needs.

360F elevates consumer trust in financial advisory. Its flagship innovation is a computer-intensive advice autopilot that gives everyone their own insurance and investment recommendation, anywhere, anytime and that is self-evidently the best for them. Headquartered in Singapore, 360F is among the top 20 in the 2019 Global Fintech Hackcelerator organized by the Monetary Authority of Singapore and Winner of the Insurance vertical in the 2020 Hong Kong Fintech Week’s Global Fast Track Programme.

Fi Life Sdn Bhd is an insurtech company founded by Tan Jiann Meng and Malek Ali in 2018. Fi Life’s vision is to empower Malaysians to take charge of their own financial future, so that they and their families can live their lives without financial anxiety. Fi Life’s insurance product suite is underwritten by Tokio Marine Life Insurance Malaysia Bhd and includes term life insurance, critical illness, total and permanent disability and accidental death cover, covering more than half a billion ringgit in sum assured.


  • Polly is a journalist, content creator and general opinion holder from North Wales. She has written for a number of publications, usually hovering around the topics of fintech, tech, lifestyle and body positivity.

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